United Screens, the largest Multi Channel Network in the Nordics, has brought in Sami Törmä as Country Manager for United Screens’ operations in the Finnish market. Sami Törmä has a long experience from the media industry, and he will lead the daily business of the United Screens office in Finland. Before joining United Screens as Country Manager, Törmä has been at Schibsted Media Group and Google/YouTube.
United Screens has had operations in Finland since Feburary 2015, and is working with 500 Youtube channels in the Nordics. Now Sami Törmä is joining United Screens as a Country Manager for Finland, where he will lead the daily business, and among other things work with further developing United Screens’ advertising offer to the Finnish market. United Screens has a large market share in Finland, and has already run many marketing campaigns with advertisers, brands and media agencies in the country.
– I’m really happy to join United Screens as I’ve been impressed by the company’s journey in the Nordics since its launch in 2013. At the same time, I’ve witnessed the Youtube culture grow and how youtubers have engaged with their fans and followers in a very big way in Finland, even bigger than elsewhere, says Sami Törmä, Country Manager Finland.
– We see significant interest from the Finnish market to United Screens’ offering as advertisers, brands and agencies are realising the effects of online video and branded content concepts. It’s also great to be onboard to develop the scene further as creators are now adopting more and more online video features, such as live streaming to bring in more edge and addition for their loyal followers. Further, to see that YouTube is becoming more of an audio platform and also that older-generation creators start to come along and local audiences expand way beyond national borders. It’s great to join a team professionals, who have already accumulated vast experience in driving commercial success with advertisers and youtubers in the Nordics.”
– We are very happy to have Sami Törmä to join United Screens as a Country Manager for Finland. He comes in at an immensely important period, where media is rapidly transitioning from offline to online, creating enormous growth in the online sector. We’ve grown in Finland since the start in early 2015, and we are confident that the important Finnish market will continue to grow under Sami’s leadership. As a result of the growth, we are hiring more people to join our Finnish office to expand our offer to the Finnish market, says Malte Andreasson, CEO and co-founder, United Screens.
Today United Screens has 350 million views per month in its Youtube network and are working with 500 youtubers. During 2016 United Screens did a turnover of 8.3m € in the Nordic countries. Among the Finnish youtubers United Screens are representing are Thomas Böckerman, A-Lapset and Mauton, and several non-Finnish youtubers who are popular in the Finnish market, for example Norwegian PelleK and Swedish Katrin Berndt.
For more information, please contact:
Country Manager Finland, United Screens
+358 50 357 8442
Head of Communications, United Screens
+46 70 279 21 10