With more than 2.7 billion views on his Youtube channel, Alan Walker is a Youtube giant. The Norwegian artist, DJ and producer behind the hit singles Faded, Alone and Sing me to sleep now teams up with the Youtube network United Screens to further develop his Youtube presence.
Alan Walker has made a huge impact on the traditional music scene, after releasing his hit single Faded, which has more than 1.3 billion views on Youtube (only counting his own channel). Instead of traditional release of his music, Alan Walker has from his first releases opened up for fans to use his producing, videos and masters in user generated content (UCG) on Youtube, compared to traditional label strategy shutting such fan videos down. A factor in Alan Walkers success on Youtube was the gaming community using his music in gaming content, generating the spread of his music early on in his career.
Now Alan Walker and his managements MER Recordings and Bad Taste Empire sign with the Youtube network United Screens to manage Alan Walker’s Youtube channel and music rights.
– Alan Walker’s story, and the whole foundation of his artistry, is based on his connection with his dedicated fans. Everything started on YouTube, from his first introduction to music production, and his initial releases as a 15 year old kid in Bergen. Throughout his successful transition from a bedroom producer to an artist on the world stage, Youtube has maintained its importance for Alan, both as a platform for communication and interaction with his fans, as well as a brilliant marketing tool. Therefore, it is motivating to partner with United Screens, who share our desire and ambition to develop and build Alan’s platform further. We already now see an improvement in viewing and audience development after starting our collaboration with United Screens. United Screens has shown a great knowledge and understanding on how to work successfully with music content on Youtube, and we’re looking forward to further develop our collaboration, says Yonas Aregai, Manager and Partner, MER Recordings.
Alan Walker’s channel is the biggest in Norway. With ”Faded” he became one of the first DJs and producers to pass 1 billion views globally on Youtube and that video was also announced as being one of the top 10 most viewed dance music videos ever by Youtube earlier this year.
– We are so happy to have started this collaboration with Alan Walker, MER Recordings and Bad Taste Empire, as they are prominent players on the Youtube music scene. Alan Walker is not only a world class artist, DJ and producer, Alan and his team are also very successful with how to truly engage the Youtube community and have been and still working as a native youtuber on the platform. We are looking forward to achieve even more success for Alan Walker on Youtube together with the skilled teams on MER Recordings and Bad Taste Empire, says Christoffer Söderstjerna, Creative Director, United Screens.
Manager and partner, MER Recordings
+47 406 33 595
Head of Communications, United Screens
+46 70 279 21 10