15/08/17 Norge , Press Releases

MANO RASHIDI ASSUMES THE ROLE AS COUNTRY MANAGER AT UNITED SCREENS NORWAY

Mano Rashidi

Today, Mano Rashidi starts as Country Manager for United Screens Norway. Mano Rashidi be responsible for United Screens’ Norwegian operation, which includes a team of eight. Prior to joining United Screens, Rashidi was Commercial Director on Widespace.

 

 

 

 

 

 

United Screens, the largest influencer and online video network in the Nordics, started its operation in Norway in February 2015, and is working with 500 Youtube channels and more than 350 million views per month in its network, from offices in Stockholm, Oslo and Helsinki.

Mano Rashidi is now taking over the role from acting Country Manager Karin Ekesiöö, who has returned to the Stockholm office. Rashidi will lead the daily operations, and among other things further develop United Screens commercial offering to the Norwegian market.

– I’m really glad to start as Country Manager for United Screens Norway. Since a couple of years, I’ve followed the Norwegian development for influencer marketing, and United Screens has excelled exceptionally. First of all with the strong focus on brand safe content to meet the clients’ interest, but also with innovative campaigns with media agencies, advertising agencies and advertisers. It’s exciting to see the market’s demand for influencer marketing the last couple of years, and also notice how the Youtube influencers has professionalised, which makes me believe the market for influencer marketing and United Screens has a tremendous potential for development on the Norwegian market, says Mano Rashidi, Country Manager Norway, United Screens.

Today, United Screens represents many of the largest Norwegian influencers within the online video segment, among others PelleK, Frog Leap Studios, Pistolshrimps, Noobwork, Stina Bakken, Kong Halvor and Cornelia Grimsmo. Furthermore United Screens has done many successful campaigns in Norway, in 2017 for example with brands as Coca-Cola, Hasbro, Telia och Ellos.

– We’re very happy to have Mano in the role as Country Manager in Norway. During our two and a half years of operation in Norway, we’ve seen a huge interest from media agencies, clients and the market at large for our commercial offering. I’m certain that Mano is the right person to develop United Screens even more in the Norwegian market, says Malte Andreasson, CEO and founder, United Screens.

– I’m looking forward to be a part of United Screens’ Norwegian team, that has shown huge engagement, knowledge and interest to implement and carry out trustworthy and effective influencer marketing campaigns with youtubers and online video influencers, says Mano Rashidi, Country Manager Norway, United Screens.

For further information, please contact:

Mano Rashidi
Country Manager Norway, United Screens
mano@unitedscreens.com
+47 917 69 845

Jessica Westin
Head of Communications, United Screens
jessica@unitedscreens.com
+46 70 279 21 10

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11/08/17 Press Releases

UNITED SCREENSIN SUOMEN MAAJOHTAJAKSI SAMI TÖRMÄ

United Screensin liiketoimintaa Suomessa ryhtyy vetämään Sami Törmä. Törmä on aiemmin työskennellyt Schibsted Media Groupilla ja Googlella.

United Screens on Pohjoismaiden suurin YouTube-videoverkosto eli ns. Multi Channel Network. Se on perustettu vuonna 2013 Ruotsissa, ja Suomessa yhteistyö mainostajien, brändien ja mediatoimistojen kanssa alkoi vuoden 2015 alkupuolella. Törmän tehtäviin kuuluu nyt kehittää United Screensin palvelutarjoamaa edelleen suomalaisten brändien ja mainostajien tarpeisiin ja tuoda Suomen markkinoille parhaita paloja muualta Pohjoismaista. Törmä toimi aiemmin Schibsted Media Groupin Tori.fi:ssä markkinointi- ja viestintäjohtajana.

– Olen vaikuttuneena seurannut United Screensin toimintaa sen perustamisesta saakka. Samalla olen saanut aiemmin mainostajabrändinkin edustajana todistaa YouTube-kulttuurin kasvua ja sitä, kuinka aivan erityislaatuinen suhde sisältöä tuottavien ja heitä seuraavan suomalaisen yleisön välillä on, Törmä sanoo.

– Suomen markkinalla on runsaasti kasvunvaraa, kun mainostajat ja brändit toden teolla havahtuvat online-videon ja vaikuttajien kanssa tuotettujen sisältökonseptien voimaan. On kiinnostavaa olla mukana rakentamassa kasvua, kun ala kehittyy edelleen ja esimerkiksi live-streamaus yleistyy ja YouTube laajenee myös musiikki- ja audio-alustana. Samalla varttuneemmankin polven tubettajia alkaa ilmestyä kuvaan, eivätkä maiden rajat enää määrittele yleisöä. Tämä tiimi on jo vuosien ajan kartuttanut kokemusta erittäin onnistuneesta kaupallisesta yhteistyöstä mainostajien ja tubettajien välillä, Törmä jatkaa.

– Samin tulo United Screensille osuu erittäin hyvään ajankohtaan. Siirtymä offlinesta entistä vahvemmin onlineen luo suuria mahdollisuuksia, ja median käyttö muuttuu voimakkaasti. Olemme toimineet Suomessa vuodesta 2015 ja uskomme, että markkina jatkaa erittäin voimakasta kasvua. Tulemme palkkaamaan Suomeen useampiakin uusia työntekijöitä, United Screensin toimitusjohtaja ja perustaja Malte Andreasson sanoo.

United Screensin YouTube-verkostossa on yli 500 tubettajaa ja 350 miljoonaa katselukertaa kuukaudessa. Vuonna 2016 United Screensin liikevaihto oli Pohjoismaissa yhteensä 8.3m euroa. Suomen verkoston tubettajia ovat mm. Thomas Böckerman, A-Lapset ja Mauton. Muita Suomessa suosittuja United Screensin tubettajia ovat esimerkiksi norjalainen PelleK ja ruotsalainen Katrin Berndt.

Lisätietoja:

Sami Törmä
Country Manager Finland, United Screens
storm@unitedscreens.com
+358 50 357 8442

Jessica Westin
Head of Communications, United Screens
jessica@unitedscreens.com
+46 70 279 21 10

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11/08/17 Press Releases

SAMI TÖRMÄ JOINS UNITED SCREENS AS COUNTRY MANAGER FOR FINLAND

United Screens, the largest Multi Channel Network in the Nordics, has brought in Sami Törmä as Country Manager for United Screens’ operations in the Finnish market. Sami Törmä has a long experience from the media industry, and he will lead the daily business of the United Screens office in Finland. Before joining United Screens as Country Manager, Törmä has been at Schibsted Media Group and Google/YouTube.

 

 

 

United Screens has had operations in Finland since Feburary 2015, and is working with 500 Youtube channels in the Nordics. Now Sami Törmä is joining United Screens as a Country Manager for Finland, where he will lead the daily business, and among other things work with further developing United Screens’ advertising offer to the Finnish market. United Screens has a large market share in Finland, and has already run many marketing campaigns with advertisers, brands and media agencies in the country.

– I’m really happy to join United Screens as I’ve been impressed by the company’s journey in the Nordics since its launch in 2013. At the same time, I’ve witnessed the Youtube culture grow and how youtubers have engaged with their fans and followers in a very big way in Finland, even bigger than elsewhere, says Sami Törmä, Country Manager Finland.

He continues:
– We see significant interest from the Finnish market to United Screens’ offering as advertisers, brands and agencies are realising the effects of online video and branded content concepts. It’s also great to be onboard to develop the scene further as creators are now adopting more and more online video features, such as live streaming to bring in more edge and addition for their loyal followers. Further, to see that YouTube is becoming more of an audio platform and also that older-generation creators start to come along and local audiences expand way beyond national borders. It’s great to join a team professionals, who have already accumulated vast experience in driving commercial success with advertisers and youtubers in the Nordics.”

– We are very happy to have Sami Törmä to join United Screens as a Country Manager for Finland. He comes in at an immensely important period, where media is rapidly transitioning from offline to online, creating enormous growth in the online sector. We’ve grown in Finland since the start in early 2015, and we are confident that the important Finnish market will continue to grow under Sami’s leadership. As a result of the growth, we are hiring more people to join our Finnish office to expand our offer to the Finnish market, says Malte Andreasson, CEO and co-founder, United Screens.

Today United Screens has 350 million views per month in its Youtube network and are working with 500 youtubers. During 2016 United Screens did a turnover of 8.3m € in the Nordic countries. Among the Finnish youtubers United Screens are representing are Thomas Böckerman, A-Lapset and Mauton, and several non-Finnish youtubers who are popular in the Finnish market, for example Norwegian PelleK and Swedish Katrin Berndt.

 

For more information, please contact:

Sami Törmä
Country Manager Finland, United Screens
storm@unitedscreens.com
+358 50 357 8442

Jessica Westin
Head of Communications, United Screens
jessica@unitedscreens.com
+46 70 279 21 10

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07/04/17 Press Releases

UNITED SCREENS CONTINUES TO GROW STRONGLY AND INCREASES TURNOVER 50% DURING 2016

During 2016, its third full fiscal year, United Screens increased its yearly turnover to 80.4 million SEK. It’s a growth with 50% compared to the year before. Also, the viewing within the network grew significantly during the year, and United Screens is now the second largest commercial channel in the ages 15-45 years in Sweden, passing TV3 and Kanal 5.

– We’re happy to grow our turnover to 80.4 million SEK during 2016. It’s better than our forecast, and with this turnover we’re increasing our growth to 50%, says Malte Andreasson, CEO and co-founder, United Screens.

– In addition, we also grew our views during the year with 75%, which makes us represent 350 million views per month. When it comes to viewing in Sweden, we now have passed TV3 and Kanal 5 in daily reach in audiences younger than 45, which makes us the second largest commercial channel in Sweden, Malte Andreasson continues.

– During this year we have conducted more than 200 campaigns with advertisers and media agencies, and there is a high demand for our products from the market. Our offerings are entirely in line of what advertisers and media agencies are asking for: branded content with Youtube influencers and quality assured ad space within our premium network on Youtube, says Nicole Haman, Sales Director, United Screens.

– At the moment we notice a high demand from the advertising market as a result of advertisers moving their media investment to where the audience is. At the same time, many new exciting Youtube influencers has joined us during the year. Everything indicates that our growth will continue several years ahead, says Malte Andreasson.

During 2016 United Screens won the award Sales Organisation of the Year, conducted the first VR/360 live stream on Youtube in the Nordics, passed as the first and only Nordic Youtube network 350 million views per month and took the position as market leader among the Youtube networks in the Nordics.

 

United Screens result
Turnover: 80 400 000 SEK
Result: -2  300 000 SEK
Employees: 39
Youtube channels within United Screens premium network on Youtube: 550

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31/03/17 Press Releases

SAFE ADVERTISING ON YOUTUBE

During the last couple of weeks many American and British advertisers have pulled advertising from Google Ad Network and Youtube after that being brought to attention that their advertising has been served in inappropriate video environments.  

For the advertisers that are buying their advertisements on Youtube through United Screens, this is not a problem, as United Screens content on Youtube is quality assured and brand safe.

– Media agencies and advertisers who are doing their media buy on Youtube through us at United Screens have secured that their advertising is seen only in our quality-assured video environments on Youtube. Through us, the media buyers get all the positive effects from Youtube with total security, says Nicole Haman, Sales Director on United Screens.

United Screens’ network of channels on Youtube is brand safe, thanks to a selective recruitment process with high requirements. That means advertisers who want to reach the important and large Youtube audience, and still have control of the video environment,s are turning to United Screens for qualitative, assured campaigns.

– As an advertiser, it is important to remember that 400 hours of video are uploaded each minute on Youtube, all year around. Nothing of the video material that are uploaded is previewed. That means that if an advertiser or media agency is doing a broad ad buy directly on Youtube, the ad may be seen in inappropriate video environments, Nicole Haman continues.

– Many of us at United Screens have previously been with Youtube and Google, and already then we noticed that many advertisers were hesitant to buy broadly directly from Youtube because of the risk of inappropriate environment. That was one of the of the reasons that we started United Screens, that we wanted to offer advertisers and media agencies a quality assured, high-reach advertising environment on Youtube, says Nicole Haman, Sales Director on United Screens.

– Already from the start, fall of 2013, we at United Screens have made it our strategy to offer advertisers and media agencies a safe and secure environment on Youtube. That is the foundation of our offering to the advertising market: to create an online video network that is the best premium environment in the Nordics, both in reach and in content, says Malte Andreasson, CEO and co-founder of United Screens.

rectruitment, in a nutshell.001
United Screens represents 550 Youtube channels which together have 350 million views per month, in a wide range of genres. Among the youtubers represented by United Screens you can find Therese Lindgren, Johan “Matgeek” Hedberg, Chris Whippit, Sp4zie, Wilmas Beauty, GTboard.com, Hazardous, Thomas Sekelius, LakiDoris. Also, United Screens represents many music channels through United Screens Music Network, for example  Frog Leap Studios, PelleK, Raon Lee, TEN Music Group and Zara Larsson.

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15/02/17 Press Releases

UNITED SCREENS AND GONZO MEDIA IN EXCLUSIVE PAN-NORDIC ONLINE MEDIA COOPERATION

United Screens, the largest multi-platform network in the Nordics, and Gonzo Media, the leading Youtube collective and digital agency working with influencers in Denmark, has agreed on an exclusive cooperation. The cooperation regards influencer marketing and branded content campaigns carried out in the Nordic countries by United Screens and Gonzo Media, and enables clients to ensure premium Youtube influencers and large ad reach in all four Nordic countries.

UnitedScreens_GonzoMedia

– We have been pioneering YouTube influencer marketing in Denmark in the same way, as United Screens have in the other Nordic countries. That is why we are proud that we can now offer our clients a pan-Nordic setup with consistently high service and great results. We look forward to continuing the cooperation and take influencer marketing to a new high in the Nordics, says Martin Wiinholt, CEO of Gonzo Media.

– United Screens is a Nordic company, and therefore it’s of great importance that we are establishing our presence even more, working with the best creators also in Denmark and to offer a larger ad space for clients who want to reach engaged Nordic and Danish audiences. It’s with great delight that I conclude that we’re able to do that now, through our exclusive agreement with Gonzo Media, says Malte Andreasson, CEO and co-founder of United Screens.

The new partnership regarding influencer marketing and branded content campaigns across the Nordic countries between United Screens and Gonzo Media is effective immediately, and accordingly, all clients are ensured a great pan-Nordic campaign, production and ad space within a premium environment regardless of which country the client is based in.

United Screens was established late 2013 and are working with 550 influencers in Sweden, Norway and Finland, and local offices in Stockholm, Oslo and Helsinki. Gonzo Media was established March 2015. Before the exclusive pan-Nordic cooperation was in place, Gonzo Media and United Screens have done several successful branded content campaigns together, including brands such as Veet, EA Games and Ellos.

 

For more information, please contact:

Jessica Westin
Head of Communications, United Screens
jessica@unitedscreens.com
+46 70 279 21 10

no responses
01/11/16 Press Releases

United Screens: The agreement between GEMA and Youtube is great for the artists, musicians, record labels and fans on YouTube

As of today, Tuesday the 1st of November, German Music Rights Collection society GEMA and YouTube/Google have come to an agreement, which comes effective as of today.

This change is effective immediately, and for United Screens Music Network’s partners this deal between GEMA and YouTube is a very positive milestone.

– Many of our partners have a huge following in Germany, Austria or Switzerland, but due to the conflict they have never had the chance for their content to be visible and available for their fans in those territories. With this deal their German, Austrian or Swiss fans will for the first time be able to see and hear the musicians and artists videos on YouTube rightfully, says Jenny Ericsson, Head of United Screens Music Network.

This means that previous content that has been unavailable in Germany, Austria or Switzerland is now available, such as music videos and other content that has contained GEMA repertoire. It’s the first time in seven years that this content will be available for a german audience.

Jenny Ericsson continues:

– And for our partners this will have a very positive effect on the opportunities for European musicians. The German, Austrian and Swiss markets are some of the most importantly markets, both when it comes to reaching audience and business opportunities.

The agreement between GEMA and YouTube affects the entire YouTube community, and also songwriters, composers and music publishers represented by GEMA. First and foremost it will benefit content creators on YouTube, as it will bring more revenue opportunities in Germany, Austria and Switzerland.

If you want to know more about this, please contact your partner manager or send a mail to music@unitedscreens.com.

 


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 350 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 550 channels and personalities in it’s YouTube network, and launched the first Nordic YouTube network dedicated to music, United Screens Music Network earlier this year. United Screens Music Network is working with artists, musicians and labels such as PelleK, FrogLeap Studios, Julia Westlin, Ten Group, Zara Larsson and Bob Hund on YouTube.

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27/09/16 Press Releases

🎉 United Screens turns 3 years old! 🎉

Today, Tuesday the 27th of September, United Screens turns 3 years old! We want to thank you as a partner, creator, client, agency or friend of us for this fantastic three years! What felt like the future of media three years ago has quickly become the new reality.

We would like to share some things that we’re extra proud of having done during these years.

Thank you all for working with us, we’re extremely grateful to our creators, our team, our clients, our investors, and everyone who believed in our vision and supported us over the years. We’re looking forward to the upcoming years together with you!
With love 💞
The United Screens Team
img_1592
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23/09/16 Press Releases

Samsung and United Screens hosts the first Nordic live stream on YouTube in 360° format

PRESS RELEASE 23rd of SEPTEMBER 2016

Saturday the 24th of September, Samsung together with United Screens will arrange the first Nordic live stream in 360° on YouTube. The live stream will be from RMH Block Party in Stockholm, Sweden, and the viewers will experience the artists Adam Tensta, Silvana Imam, Michel Dida and Erik Lundin performing live on RMH Sweden’s YouTube channel. It will be the first time ever as a 360° live stream is done in the Nordic countries.

The live stream on Saturday is a collaboration between Samsung and United Screens together with the record label RMH. It’s the first time in Sweden and the Nordic countries that a 360° live stream on YouTube will be done.

– We at Samsung are passionate to break barriers in people’s lives with help of innovative solutions. To get the best spot on a live show by using Gear VR, no matter where you are in the world, is one of many examples of how our product ecosystem enables our users to be first to explore the latest trends and experiences, says Adam Fors, Nordic Marketing Manager, Samsung.

The 360° live stream will let the viewers experience the night of concerts through their mobile, no matter where they are in the world, from the angles they themselves want to see it. The experience will be strongest when the viewers places their mobiles in a VR headset, and through that will have the possibility to look around in 360° with a genuine feeling of being with the audience during the concerts. The different angles can also be operated through a browser on desktop.

The evening will be live streamed in full, with start at 10 PM (CEST) on Saturday evening to the last set that ends at midnight (CEST) on the night to Sunday the 25th of September. During the evening the viewers will be able to see artists such as Adam Tensta, Silvana Imam, Erik Lundin, Cherrie, Michel Dida, Leslie Tay and Nebay Meles.

– It’s super fun to be working with such heavy players as both RMH and Samsung, both are in the front in their guilds, and together be able to deliver this meeting between culture, tech and audience, which is a milestone in Swedish and Nordic scene art. Culture without tech is only culture, and tech without culture is only tech, but together it will be magical, says Georg Herlitz, Creative Director, United Screens.

– I’m really excited to be a part of this technical development! During the live stream on Saturday, not only the music will be available and free to everyone to see, but also the opportunity to experience the gigs through a unique 360° angles are makes Samsung and RMH who are enabling this, edgy partners to work with, says  Karin Ekesiöö, Strategy Director, United Screens.

– We as a cultural movement and management are always striving to be in the cutting edge with how we can enable new experiences for our followers. We always take upon us that the core in our art is DIY based, and when you get the possibility to create with a cutting edge brand, Samsung, we, with our artist can make room for new artistic impressions, says, Babak Azarmi, Creative Manager, RMH Sweden.

Everyone with a smartphone and a internet connection can watch the live stream from 10 PM on Saturday, through RMH Sweden YouTube channel:

https://www.youtube.com/RMHSWEDEN/live

 

Client: SAMSUNG/RMH
Production: United Screens
Client responsible United Screens: Georg Herlitz, Karin Ekesiöö och Nicolin Lillhage
Advertising agency: DDB
PR agency: Wenderfalck and Ebba Lindqvist
Media agency: Starcom

 


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 350 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

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28/06/16 Press Releases

MAG5 and United Screens enter partnership for the coming YouTube channels from MAG5 – starting with the hit comedy channel JokeMock

PRESS RELEASE 28th of JUNE 2016

Nordic Hillbillies

Nordic Hillbillies with Klas Eriksson and Alfred Svensson

The digital video production company MAG5 and the largest YouTube network in the Nordics, United Screens, have entered a partnership, which means that all the coming YouTube channels started by MAG5 will be included in United Screens premium network on YouTube. The first channel in this collaboration is the successful YouTube comedy channel JokeMock, where the YouTube stars Klas Eriksson and Alfred Svensson are playing the main characters.

– We’re looking forward to this collaboration with United Screens, they have a good network and have been showing a great knowledge of how to create commercial solutions for YouTube channels. This partnership and collaboration gives us the opportunity to focus on the creative: ideas, script and production, says Magnus Wistam, CEO of MAG5.

The first YouTube channel in this collaboration is the newly launched, highly successful channel JokeMock, which has reached more than 60 000 subscribers and 3.7 million views on its channel less than 3 months after the start. The first series published on JokeMock is Nordic Hillbillies, developed by MAG5 together with the YouTube stars Klas Eriksson and Alfred Svensson, also employed by MAG5.

– Alfred and me are very familiar with United Screens and are happy that they are a part of the launch and build-up of JokeMock, says Klas Eriksson, Media Creator at MAG5.

– It will be very exciting to start working with MAG5, their coming YouTube channels, and not the least, the already so successful JokeMock channel. We’re looking forward to the interesting concepts that MAG5 will bring to YouTube, and the possibilities to help advertisers to find a relevant target group in the coming launches that MAG5 will do, says Nicolin Lillhage, Branded Content Director, United Screens.  

JOKEMOCK on YouTube  

 


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

no responses
Press inquiries or speaker requests
If you have any press inquiries or speaker requests, please contact press@unitedscreens.com or contact Jessica Westin, our Head of Communications, at jessica@unitedscreens.com or +46 70 279 21 10.
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