07/04/17 Press Releases

UNITED SCREENS CONTINUES TO GROW STRONGLY AND INCREASES TURNOVER 50% DURING 2016

During 2016, its third full fiscal year, United Screens increased its yearly turnover to 80.4 million SEK. It’s a growth with 50% compared to the year before. Also, the viewing within the network grew significantly during the year, and United Screens is now the second largest commercial channel in the ages 15-45 years in Sweden, passing TV3 and Kanal 5.

– We’re happy to grow our turnover to 80.4 million SEK during 2016. It’s better than our forecast, and with this turnover we’re increasing our growth to 50%, says Malte Andreasson, CEO and co-founder, United Screens.

– In addition, we also grew our views during the year with 75%, which makes us represent 350 million views per month. When it comes to viewing in Sweden, we now have passed TV3 and Kanal 5 in daily reach in audiences younger than 45, which makes us the second largest commercial channel in Sweden, Malte Andreasson continues.

– During this year we have conducted more than 200 campaigns with advertisers and media agencies, and there is a high demand for our products from the market. Our offerings are entirely in line of what advertisers and media agencies are asking for: branded content with Youtube influencers and quality assured ad space within our premium network on Youtube, says Nicole Haman, Sales Director, United Screens.

– At the moment we notice a high demand from the advertising market as a result of advertisers moving their media investment to where the audience is. At the same time, many new exciting Youtube influencers has joined us during the year. Everything indicates that our growth will continue several years ahead, says Malte Andreasson.

During 2016 United Screens won the award Sales Organisation of the Year, conducted the first VR/360 live stream on Youtube in the Nordics, passed as the first and only Nordic Youtube network 350 million views per month and took the position as market leader among the Youtube networks in the Nordics.

 

United Screens result
Turnover: 80 400 000 SEK
Result: -2  300 000 SEK
Employees: 39
Youtube channels within United Screens premium network on Youtube: 550

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31/03/17 Press Releases

SAFE ADVERTISING ON YOUTUBE

During the last couple of weeks many American and British advertisers have pulled advertising from Google Ad Network and Youtube after that being brought to attention that their advertising has been served in inappropriate video environments.  

For the advertisers that are buying their advertisements on Youtube through United Screens, this is not a problem, as United Screens content on Youtube is quality assured and brand safe.

– Media agencies and advertisers who are doing their media buy on Youtube through us at United Screens have secured that their advertising is seen only in our quality-assured video environments on Youtube. Through us, the media buyers get all the positive effects from Youtube with total security, says Nicole Haman, Sales Director on United Screens.

United Screens’ network of channels on Youtube is brand safe, thanks to a selective recruitment process with high requirements. That means advertisers who want to reach the important and large Youtube audience, and still have control of the video environment,s are turning to United Screens for qualitative, assured campaigns.

– As an advertiser, it is important to remember that 400 hours of video are uploaded each minute on Youtube, all year around. Nothing of the video material that are uploaded is previewed. That means that if an advertiser or media agency is doing a broad ad buy directly on Youtube, the ad may be seen in inappropriate video environments, Nicole Haman continues.

– Many of us at United Screens have previously been with Youtube and Google, and already then we noticed that many advertisers were hesitant to buy broadly directly from Youtube because of the risk of inappropriate environment. That was one of the of the reasons that we started United Screens, that we wanted to offer advertisers and media agencies a quality assured, high-reach advertising environment on Youtube, says Nicole Haman, Sales Director on United Screens.

– Already from the start, fall of 2013, we at United Screens have made it our strategy to offer advertisers and media agencies a safe and secure environment on Youtube. That is the foundation of our offering to the advertising market: to create an online video network that is the best premium environment in the Nordics, both in reach and in content, says Malte Andreasson, CEO and co-founder of United Screens.

rectruitment, in a nutshell.001
United Screens represents 550 Youtube channels which together have 350 million views per month, in a wide range of genres. Among the youtubers represented by United Screens you can find Therese Lindgren, Johan “Matgeek” Hedberg, Chris Whippit, Sp4zie, Wilmas Beauty, GTboard.com, Hazardous, Thomas Sekelius, LakiDoris. Also, United Screens represents many music channels through United Screens Music Network, for example  Frog Leap Studios, PelleK, Raon Lee, TEN Music Group and Zara Larsson.

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15/02/17 Press Releases

UNITED SCREENS AND GONZO MEDIA IN EXCLUSIVE PAN-NORDIC ONLINE MEDIA COOPERATION

United Screens, the largest multi-platform network in the Nordics, and Gonzo Media, the leading Youtube collective and digital agency working with influencers in Denmark, has agreed on an exclusive cooperation. The cooperation regards influencer marketing and branded content campaigns carried out in the Nordic countries by United Screens and Gonzo Media, and enables clients to ensure premium Youtube influencers and large ad reach in all four Nordic countries.

UnitedScreens_GonzoMedia

– We have been pioneering YouTube influencer marketing in Denmark in the same way, as United Screens have in the other Nordic countries. That is why we are proud that we can now offer our clients a pan-Nordic setup with consistently high service and great results. We look forward to continuing the cooperation and take influencer marketing to a new high in the Nordics, says Martin Wiinholt, CEO of Gonzo Media.

– United Screens is a Nordic company, and therefore it’s of great importance that we are establishing our presence even more, working with the best creators also in Denmark and to offer a larger ad space for clients who want to reach engaged Nordic and Danish audiences. It’s with great delight that I conclude that we’re able to do that now, through our exclusive agreement with Gonzo Media, says Malte Andreasson, CEO and co-founder of United Screens.

The new partnership regarding influencer marketing and branded content campaigns across the Nordic countries between United Screens and Gonzo Media is effective immediately, and accordingly, all clients are ensured a great pan-Nordic campaign, production and ad space within a premium environment regardless of which country the client is based in.

United Screens was established late 2013 and are working with 550 influencers in Sweden, Norway and Finland, and local offices in Stockholm, Oslo and Helsinki. Gonzo Media was established March 2015. Before the exclusive pan-Nordic cooperation was in place, Gonzo Media and United Screens have done several successful branded content campaigns together, including brands such as Veet, EA Games and Ellos.

 

For more information, please contact:

Jessica Westin
Head of Communications, United Screens
jessica@unitedscreens.com
+46 70 279 21 10

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01/11/16 Press Releases

United Screens: The agreement between GEMA and Youtube is great for the artists, musicians, record labels and fans on YouTube

As of today, Tuesday the 1st of November, German Music Rights Collection society GEMA and YouTube/Google have come to an agreement, which comes effective as of today.

This change is effective immediately, and for United Screens Music Network’s partners this deal between GEMA and YouTube is a very positive milestone.

– Many of our partners have a huge following in Germany, Austria or Switzerland, but due to the conflict they have never had the chance for their content to be visible and available for their fans in those territories. With this deal their German, Austrian or Swiss fans will for the first time be able to see and hear the musicians and artists videos on YouTube rightfully, says Jenny Ericsson, Head of United Screens Music Network.

This means that previous content that has been unavailable in Germany, Austria or Switzerland is now available, such as music videos and other content that has contained GEMA repertoire. It’s the first time in seven years that this content will be available for a german audience.

Jenny Ericsson continues:

– And for our partners this will have a very positive effect on the opportunities for European musicians. The German, Austrian and Swiss markets are some of the most importantly markets, both when it comes to reaching audience and business opportunities.

The agreement between GEMA and YouTube affects the entire YouTube community, and also songwriters, composers and music publishers represented by GEMA. First and foremost it will benefit content creators on YouTube, as it will bring more revenue opportunities in Germany, Austria and Switzerland.

If you want to know more about this, please contact your partner manager or send a mail to music@unitedscreens.com.

 


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 350 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 550 channels and personalities in it’s YouTube network, and launched the first Nordic YouTube network dedicated to music, United Screens Music Network earlier this year. United Screens Music Network is working with artists, musicians and labels such as PelleK, FrogLeap Studios, Julia Westlin, Ten Group, Zara Larsson and Bob Hund on YouTube.

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27/09/16 Press Releases

🎉 United Screens turns 3 years old! 🎉

Today, Tuesday the 27th of September, United Screens turns 3 years old! We want to thank you as a partner, creator, client, agency or friend of us for this fantastic three years! What felt like the future of media three years ago has quickly become the new reality.

We would like to share some things that we’re extra proud of having done during these years.

Thank you all for working with us, we’re extremely grateful to our creators, our team, our clients, our investors, and everyone who believed in our vision and supported us over the years. We’re looking forward to the upcoming years together with you!
With love 💞
The United Screens Team
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23/09/16 Press Releases

Samsung and United Screens hosts the first Nordic live stream on YouTube in 360° format

PRESS RELEASE 23rd of SEPTEMBER 2016

Saturday the 24th of September, Samsung together with United Screens will arrange the first Nordic live stream in 360° on YouTube. The live stream will be from RMH Block Party in Stockholm, Sweden, and the viewers will experience the artists Adam Tensta, Silvana Imam, Michel Dida and Erik Lundin performing live on RMH Sweden’s YouTube channel. It will be the first time ever as a 360° live stream is done in the Nordic countries.

The live stream on Saturday is a collaboration between Samsung and United Screens together with the record label RMH. It’s the first time in Sweden and the Nordic countries that a 360° live stream on YouTube will be done.

– We at Samsung are passionate to break barriers in people’s lives with help of innovative solutions. To get the best spot on a live show by using Gear VR, no matter where you are in the world, is one of many examples of how our product ecosystem enables our users to be first to explore the latest trends and experiences, says Adam Fors, Nordic Marketing Manager, Samsung.

The 360° live stream will let the viewers experience the night of concerts through their mobile, no matter where they are in the world, from the angles they themselves want to see it. The experience will be strongest when the viewers places their mobiles in a VR headset, and through that will have the possibility to look around in 360° with a genuine feeling of being with the audience during the concerts. The different angles can also be operated through a browser on desktop.

The evening will be live streamed in full, with start at 10 PM (CEST) on Saturday evening to the last set that ends at midnight (CEST) on the night to Sunday the 25th of September. During the evening the viewers will be able to see artists such as Adam Tensta, Silvana Imam, Erik Lundin, Cherrie, Michel Dida, Leslie Tay and Nebay Meles.

– It’s super fun to be working with such heavy players as both RMH and Samsung, both are in the front in their guilds, and together be able to deliver this meeting between culture, tech and audience, which is a milestone in Swedish and Nordic scene art. Culture without tech is only culture, and tech without culture is only tech, but together it will be magical, says Georg Herlitz, Creative Director, United Screens.

– I’m really excited to be a part of this technical development! During the live stream on Saturday, not only the music will be available and free to everyone to see, but also the opportunity to experience the gigs through a unique 360° angles are makes Samsung and RMH who are enabling this, edgy partners to work with, says  Karin Ekesiöö, Strategy Director, United Screens.

– We as a cultural movement and management are always striving to be in the cutting edge with how we can enable new experiences for our followers. We always take upon us that the core in our art is DIY based, and when you get the possibility to create with a cutting edge brand, Samsung, we, with our artist can make room for new artistic impressions, says, Babak Azarmi, Creative Manager, RMH Sweden.

Everyone with a smartphone and a internet connection can watch the live stream from 10 PM on Saturday, through RMH Sweden YouTube channel:

https://www.youtube.com/RMHSWEDEN/live

 

Client: SAMSUNG/RMH
Production: United Screens
Client responsible United Screens: Georg Herlitz, Karin Ekesiöö och Nicolin Lillhage
Advertising agency: DDB
PR agency: Wenderfalck and Ebba Lindqvist
Media agency: Starcom

 


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 350 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

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28/06/16 Press Releases

MAG5 and United Screens enter partnership for the coming YouTube channels from MAG5 – starting with the hit comedy channel JokeMock

PRESS RELEASE 28th of JUNE 2016

Nordic Hillbillies

Nordic Hillbillies with Klas Eriksson and Alfred Svensson

The digital video production company MAG5 and the largest YouTube network in the Nordics, United Screens, have entered a partnership, which means that all the coming YouTube channels started by MAG5 will be included in United Screens premium network on YouTube. The first channel in this collaboration is the successful YouTube comedy channel JokeMock, where the YouTube stars Klas Eriksson and Alfred Svensson are playing the main characters.

– We’re looking forward to this collaboration with United Screens, they have a good network and have been showing a great knowledge of how to create commercial solutions for YouTube channels. This partnership and collaboration gives us the opportunity to focus on the creative: ideas, script and production, says Magnus Wistam, CEO of MAG5.

The first YouTube channel in this collaboration is the newly launched, highly successful channel JokeMock, which has reached more than 60 000 subscribers and 3.7 million views on its channel less than 3 months after the start. The first series published on JokeMock is Nordic Hillbillies, developed by MAG5 together with the YouTube stars Klas Eriksson and Alfred Svensson, also employed by MAG5.

– Alfred and me are very familiar with United Screens and are happy that they are a part of the launch and build-up of JokeMock, says Klas Eriksson, Media Creator at MAG5.

– It will be very exciting to start working with MAG5, their coming YouTube channels, and not the least, the already so successful JokeMock channel. We’re looking forward to the interesting concepts that MAG5 will bring to YouTube, and the possibilities to help advertisers to find a relevant target group in the coming launches that MAG5 will do, says Nicolin Lillhage, Branded Content Director, United Screens.  

JOKEMOCK on YouTube  

 


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

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22/06/16 Press Releases

djuice in a large creative collaboration with United Screens’ youtubers

PRESS RELEASE  22. JUNI 2016

 

This year the Norwegian telecom company djuice is doing their summer campaign “DobbelData” in a unique collaboration with Norwegian youtubers as Noobwork, Stina Bakken, Hanna Martine, Pistolshrimps, PelleK, Violin Noobie and Kong Halvor. djuice, which is a part of the largest telecom company, Telenor, is behind seven exclusive videos within the theme “Norway by summer” and “twice the data”, with a reference to their summer video “Dobbel data, dobbel moro“ where Arne, Bjarne, Turid and their friends are doing summer activities to the sound of Turbonegro “Age of Pamparius”. In total the campaign includes seven videos from the different youtubers, which is published on their YouTube channels as well as their social medias. Behind the campaign is United Screens together with OMD.

The campaign starts today, the 22nd of June, with a video from Stina Bakken, where she is on a, not so fully, romantic job lunch out in the open with her boyfriend PelleK. This video is the first of seven exclusive videos which will be published during the upcoming weeks on the youtubers own channels as well as on djuices’ own channels.

– djuice is celebrating the Norwegian summer with a continuation of our plasticine universe which is directed to young adults. With doing a collaboration with strong personalities on digital platforms, in combination with our established creative concept, we hope to get an impact in our intended target group, says commercial manager Christine Aanestad Henriksen, djuice Norway.

The campaign, which will continue the summer, includes a total of seven original produced videos from some of the biggest youtubers in Norway. Among the participants in the campaign there is youtubers as Noobwork, PelleK and Hanna Martine, as well as comedian youtubers as Kong Halvor and Pistolshrimps. Based on the original produced videos that will be published on the respective youtubers’ channels, there will be YouTube commercials produced to be shown within United Screens premium network on YouTube.

– It’s really enjoyable to see djuice be so forward thinking in their marketing and are doing this summer campaign as a whole by using the largest categories on YouTube, as gaming, lifestyle, music and comedy, says Marie-Louise Alvær, Country Manager, United Screens Norway.

– We’ve noticed that the usage of, what we call, “traditional” bloggers has become a larger and more usual part of a commercial campaign here in Norway. That’s why it’s extra exciting to explore the usage of youtubers and vlogers; a platform that has a great potential and hasn’t, until now, been used as much in Norway in commercial contexts, says Ida Mikaelsen, creative producer, OMD/Resolution Media.

– Further, it was natural and important to us to secure that we were collaborating with influencers that has a high level of credibility and popularity in their respective followings, says Anniken Aas-Jakobsen, senior strategy adviser, OMD Norway. We hand picked youtubers with within a broad spectrum of profiles to maximize the organic reach in many segments within the demographic target group to djuice. That, in combination with distribution of the videos on djuices own channels with clear spill-over effect to the YouTube universe, is an important media technical solution meant to maximize the possible extent in the digital and social eco system.

– We’re very happy to have this trust from such a strong and impressive brand as djuice, and to be a such a big part of their summer campaign is both exciting and inspiring, says Julianne Dragseth, Creative Sales, United Screens.

 

The first djuice video from the campaign:

 

Client: Christine Aanestad Henriksen, marketing manager djuice, Telenor Norge
Production: United Screens
Client responsible United Screens: Marie-Louise Alvær and Julianne Dragseth
Media agency: OMD and Resolution v/ Anniken Aas-Jakobsen and Ida Mikalsen
Creative agency: Try


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as PelleK, Nobwork, Stina Bakken, Pistolshrimps, Hanna-Martine and FrogLeapStudios.

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09/06/16 Press Releases

United Screens launches the first Swedish and Nordic music network on YouTube

PRESS RELEASE THURSDAY 9TH OF JUNE 2016

 

During this year, United Screens has become the largest YouTube network in the Nordics, with more than 250 million views per month. Now, June 9th 2016, United Screens launches United Screens Music Network, the first dedicated music network on Youtube. United Screens Music Network will work closely to artists, labels and other music and management companies on YouTube and help them handle and optimise digital rights and copyrights, advertising solutions like ad sales and branded content, as well as payment solutions and paid subscriptions such as YouTube Red. Jenny Ericsson, who has been with United Screens since the start 2013 and earlier at TV4, is Head of Music and in charge of United Screens Music Network.

From left: Jenny Ericsson, Amanda Silver Christoffer Söderstjerna, Georg Herlitz

 

– It’s very exciting to now launch and start a dedicated music network on YouTube, which also is the first in its kind in Sweden and the Nordics. We’ve seen that YouTube and other online video platforms are increasingly important for musicians, artists, music and management companies and labels, says Malte Andreasson, CEO and co-founder, United Screens.

United Screens started its YouTube network during autumn 2013. After 2.5 years, United Screens has more than 500 content creators and YouTube channels within its network, which generates more than 250 million views per month on YouTube, making United Screens the largest YouTube network in the Nordics. In the network there is a width of all kinds of content creators, from lifestyle and fitness, to cooking, gaming and music. Music as a category is the largest category in total on YouTube. To face the growing need and request of competence on YouTube within the music category, United Screens is launching United Screens Music Network today, the first Swedish and Nordic music network on YouTube.

– YouTube has stated that they have paid out a total of 3 billion US dollars to the music industry up until April this year. Many believe that this income only is a fraction of what the music industry really can earn through YouTube. And we know that by working smartly with rights management on the platform, and through a careful manual work on the technical developed platform, musicians, artists, labels and other rights owners can increase their income significantly. There is a number of artists and labels that earlier didn’t earn anything on their music on YouTube, but after starting to work with us they increased their income sizeable, says Jenny Ericsson, Head of Music, United Screens.

United Screens Music Network will from start include a hundreds of partners, among others Zara Larsson, Alesso, Bob Hund, Ten Group, Refune, PelleK and Frog Leaps Studios.

United Screens Music Network will among other things work with the management of musicians, artists and other right owners’ digital rights and copyrighted material on YouTube, through Content ID and rights management. It involves a practical work with rights claims on a global level, settlement of conflicts and manual handling of individual rights of the individual rights owners’ material.

– Content ID is a technical solution on YouTube, which when used correctly, allows a rights owner either to prevent their material to be uploaded as copies and to have their material monetized to YouTube. One of the reasons why so many artists, labels and other music companies have reached out to us is that we already from the beginning pointed out the important work there is to do regarding music on YouTube and through Content ID. We are currently the only YouTube network in the Nordics that handles Content ID rights on all seven levels, says Jenny Ericsson, Head of Music, United Screens.

– The demand for expertise in Content ID is huge and growing rapidly, and especially in the music industry. Several media outlets,  Swedish as well as Nordic and global, has recently written about the problem that YouTube doesn’t cater to the rights owners’ needs within the music industry, and ultimately that artists and musicians don’t get paid for their music, as the rights aren’t  managed in an optimal way, says Georg Herlitz, Creative Director, United Screens.

– We have already a close cooperation with STIM in place, which means that our artists can count and generate impressions in countries which equivalent to STIM doesn’t have agreements in place with YouTube. One of these countries is Germany, which is a major market for many musicians, says Jenny Ericsson, Head of Music, United Screens.

United Screens Music Network will also work to build commercial partnerships for musicians and artists with brands and advertisers.

– The demand from advertisers we work with to make branded content campaigns with musicians and artists is large, and we have already made around 20 campaigns with musicians and artists. For example, we’ve recently launched a campaign with Carlsberg/Pripps Blå Klass 1 and the artists Little Jinder and Rebecca & Fiona. We’re looking forward to further develop opportunities to make impactful campaigns together with musicians and advertisers, says Christoffer Söderstjerna, Creative Sales, United Screens.

– It’s not only music videos that we are working with, we also develop music channels’ entire content and create deeper contact with the audience that can be described as fans, which also are the people who, for example, will buy merch from the artist and go to the artists’ concerts. This makes a great foundation for better cooperations with brands and advertisers, as well as additional revenue streams for the artist or musicians, says Georg Herlitz, Creative Director, United Screens.

In addition to the work with music- and video rights and commercial collaborations, the channels included in United Screens Music Network are prepared for the launch of YouTube Red, YouTube’s paid service, which will be launched in the Nordic countries during 2016.

– YouTube Red will launch in the Nordic countries this year, and will, if handled correctly, provide additional revenue streams to musicians and other youtubers on the platform. One of the largest and most important work we’re doing right now is to ensure that our partners’ YouTube channels are adapted to suit YouTube Red, says Jenny Ericsson, Head of Music, United Screens.

– It’s becoming more and more important with several revenue streams for the ones living as a musician or artist today. In addition to YouTube Red, we have through a close collaboration with YouTube, which has certified us in the most advanced parts of YouTube’s Content ID and Rights Management, already helped several of our partners with YouTube’s advertisement-free payment function. This has resulted in a large increase of revenue for many of the channels we work with, says Christoffer Söderstjerna, Creative Sales, United Screens.

All channels included in United Screens Music Network will also be helped out with establishing of YouTube channels, releases, distribution of the artists’ music and access to United Screens Creator Studio.

– Our United Screens Creator Studio has already been used a number of times for recording of music videos and material for albums, which is really fun to see! says Georg Herlitz, Creative Director, United Screens.

– One of the most exciting and important questions right now is how other online video platforms will work with musicians and online video. We are now reviewing different solutions on how artists can oversee their rights on Facebook and other platforms, says Jenny Ericsson, Head of Music, United Screens.

 

United Screens Music Network

Jenny Ericsson, Head of Music, jenny@unitedscreens.com
Georg Herlitz, Creative Director, georg@unitedscreens.com
Christoffer Söderstjerna, Creative Sales, christoffer@unitedscreens.com
Amanda Silver, Project Leader of Music Content, silver@unitedscreens.com

 

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31/05/16 Press Releases

Pripps Blå Klass 1 launches a series of documentaries with Little Jinder and Rebecca & Fiona

PRESS RELEASE 31st of MAY 2016

 

Pripps Blå Klass 1 is presenting the Swedish Summer through a unique collaboration with the artists Little Jinder and Rebecca & Fiona. Sweden’s favourite summer beer is behind an exclusive documentary series together with the artists, which will be published on YouTube. The documentary series will include five documentaries from Pripps Blå Klass 1 with Little Jinder and Rebecca & Fiona, produced by WDW Creative and United Screens.

PB_2016

The campaign starts the 4th of June with an exclusive live concert with Little Jinder and Rebecca & Fiona, in a secret location somewhere in Sweden. Five unique documentaries will be produced during the exclusive live performance, to be published on Pripps Blå Klass 1’s YouTube channel.

– Pripps Blå Klass 1 is Swedish summer. By collaborating with strong personalities on both physical and digital platforms, we hope to impact the group that we are targeting. It’s extra fun to give people a unique insight to some of the hottest artists in Sweden right now, says Johan Kikas, Brand Manager on Carlsberg Sweden.

The documentaries, which will be released regularly during the summer, will include behind the scenes from the concert and unique interviews with the artists. WDW Creative and United Screens are also producing Pripps Blå Klass 1 commercials that will be shown within the United Screens premium network on YouTube.

– It’s really fun to see how Pripps Blå Klass 1 once again is renewing itself in its marketing, and in a creative way are using the biggest genre on YouTube – music, says Nicolin Lillhage, Branded Content Director, United Screens.

The campaign also includes a competition on Pripps Blå Klass 1’s Instagram, @prippsblase, with the purpose to engage the target group through a competition to get tickets to the exclusive show.  

– We’re very happy to get the confidence from such an established and strong brand as Pripps Blå Klass 1 to do conduct their summer campaign for the second year in a row and we’re looking forward to once again deliver a strong campaign, says Karin Ekesiöö, Strategy Director, United Screens.

The trailer:

Client: Johan Kikas, brand manager Pripps Blå, Carlsberg Sweden
Production: United Screens
Client responsible United Screens: Karin Ekesiöö, Nicolin Lillhage och Christoffer Söderstjerna
Creative agency: WDW Creative


A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

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Press inquiries or speaker requests
If you have any press inquiries or speaker requests, please contact press@unitedscreens.com or contact Jessica Westin, our Head of Communications, at jessica@unitedscreens.com or +46 70 279 21 10.
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