United Screens, the largest multi platform network (MPN) in the Nordics, joins a global MPN group together with the American network StyleHaul and European network Divimove, as a result of RTL Groups Total Video strategy. The MPN group will nourish an even stronger collaboration between the different multi platform networks.
Earlier this year RTL acquired and invested in United Screens, and now RTL Group develops its Total Video strategy even further. United Screens will be gathered in a global MPN group together with the American network StyleHaul and the European network Divimove.
– We are very much looking forward to strengthen our relationship with Divimove and StyleHaul by joining this MPN group under RTL Group. We have during the years seen how these two companies are working on their respective markets and I know that we will have much to yield by working even closer with them, says Malte Andreasson, CEO and founder, United Screens.
The goal is to build a strong global group of digital video companies that are reaching engaged viewers through online video. During 2019 Sean Atkins will become the CEO for the MPN group.