• 22/06/16 Press Releases

    djuice in a large creative collaboration with United Screens’ youtubers

    PRESS RELEASE  22. JUNI 2016

     

    This year the Norwegian telecom company djuice is doing their summer campaign “DobbelData” in a unique collaboration with Norwegian youtubers as Noobwork, Stina Bakken, Hanna Martine, Pistolshrimps, PelleK, Violin Noobie and Kong Halvor. djuice, which is a part of the largest telecom company, Telenor, is behind seven exclusive videos within the theme “Norway by summer” and “twice the data”, with a reference to their summer video “Dobbel data, dobbel moro“ where Arne, Bjarne, Turid and their friends are doing summer activities to the sound of Turbonegro “Age of Pamparius”. In total the campaign includes seven videos from the different youtubers, which is published on their YouTube channels as well as their social medias. Behind the campaign is United Screens together with OMD.

    The campaign starts today, the 22nd of June, with a video from Stina Bakken, where she is on a, not so fully, romantic job lunch out in the open with her boyfriend PelleK. This video is the first of seven exclusive videos which will be published during the upcoming weeks on the youtubers own channels as well as on djuices’ own channels.

    – djuice is celebrating the Norwegian summer with a continuation of our plasticine universe which is directed to young adults. With doing a collaboration with strong personalities on digital platforms, in combination with our established creative concept, we hope to get an impact in our intended target group, says commercial manager Christine Aanestad Henriksen, djuice Norway.

    The campaign, which will continue the summer, includes a total of seven original produced videos from some of the biggest youtubers in Norway. Among the participants in the campaign there is youtubers as Noobwork, PelleK and Hanna Martine, as well as comedian youtubers as Kong Halvor and Pistolshrimps. Based on the original produced videos that will be published on the respective youtubers’ channels, there will be YouTube commercials produced to be shown within United Screens premium network on YouTube.

    – It’s really enjoyable to see djuice be so forward thinking in their marketing and are doing this summer campaign as a whole by using the largest categories on YouTube, as gaming, lifestyle, music and comedy, says Marie-Louise Alvær, Country Manager, United Screens Norway.

    – We’ve noticed that the usage of, what we call, “traditional” bloggers has become a larger and more usual part of a commercial campaign here in Norway. That’s why it’s extra exciting to explore the usage of youtubers and vlogers; a platform that has a great potential and hasn’t, until now, been used as much in Norway in commercial contexts, says Ida Mikaelsen, creative producer, OMD/Resolution Media.

    – Further, it was natural and important to us to secure that we were collaborating with influencers that has a high level of credibility and popularity in their respective followings, says Anniken Aas-Jakobsen, senior strategy adviser, OMD Norway. We hand picked youtubers with within a broad spectrum of profiles to maximize the organic reach in many segments within the demographic target group to djuice. That, in combination with distribution of the videos on djuices own channels with clear spill-over effect to the YouTube universe, is an important media technical solution meant to maximize the possible extent in the digital and social eco system.

    – We’re very happy to have this trust from such a strong and impressive brand as djuice, and to be a such a big part of their summer campaign is both exciting and inspiring, says Julianne Dragseth, Creative Sales, United Screens.

     

    The first djuice video from the campaign:

     

    Client: Christine Aanestad Henriksen, marketing manager djuice, Telenor Norge
    Production: United Screens
    Client responsible United Screens: Marie-Louise Alvær and Julianne Dragseth
    Media agency: OMD and Resolution v/ Anniken Aas-Jakobsen and Ida Mikalsen
    Creative agency: Try


    A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

    United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as PelleK, Nobwork, Stina Bakken, Pistolshrimps, Hanna-Martine and FrogLeapStudios.

    no responses
  • 09/06/16 Press Releases

    United Screens launches the first Swedish and Nordic music network on YouTube

    PRESS RELEASE THURSDAY 9TH OF JUNE 2016

     

    During this year, United Screens has become the largest YouTube network in the Nordics, with more than 250 million views per month. Now, June 9th 2016, United Screens launches United Screens Music Network, the first dedicated music network on Youtube. United Screens Music Network will work closely to artists, labels and other music and management companies on YouTube and help them handle and optimise digital rights and copyrights, advertising solutions like ad sales and branded content, as well as payment solutions and paid subscriptions such as YouTube Red. Jenny Ericsson, who has been with United Screens since the start 2013 and earlier at TV4, is Head of Music and in charge of United Screens Music Network.

    From left: Jenny Ericsson, Amanda Silver Christoffer Söderstjerna, Georg Herlitz

     

    – It’s very exciting to now launch and start a dedicated music network on YouTube, which also is the first in its kind in Sweden and the Nordics. We’ve seen that YouTube and other online video platforms are increasingly important for musicians, artists, music and management companies and labels, says Malte Andreasson, CEO and co-founder, United Screens.

    United Screens started its YouTube network during autumn 2013. After 2.5 years, United Screens has more than 500 content creators and YouTube channels within its network, which generates more than 250 million views per month on YouTube, making United Screens the largest YouTube network in the Nordics. In the network there is a width of all kinds of content creators, from lifestyle and fitness, to cooking, gaming and music. Music as a category is the largest category in total on YouTube. To face the growing need and request of competence on YouTube within the music category, United Screens is launching United Screens Music Network today, the first Swedish and Nordic music network on YouTube.

    – YouTube has stated that they have paid out a total of 3 billion US dollars to the music industry up until April this year. Many believe that this income only is a fraction of what the music industry really can earn through YouTube. And we know that by working smartly with rights management on the platform, and through a careful manual work on the technical developed platform, musicians, artists, labels and other rights owners can increase their income significantly. There is a number of artists and labels that earlier didn’t earn anything on their music on YouTube, but after starting to work with us they increased their income sizeable, says Jenny Ericsson, Head of Music, United Screens.

    United Screens Music Network will from start include a hundreds of partners, among others Zara Larsson, Alesso, Bob Hund, Ten Group, Refune, PelleK and Frog Leaps Studios.

    United Screens Music Network will among other things work with the management of musicians, artists and other right owners’ digital rights and copyrighted material on YouTube, through Content ID and rights management. It involves a practical work with rights claims on a global level, settlement of conflicts and manual handling of individual rights of the individual rights owners’ material.

    – Content ID is a technical solution on YouTube, which when used correctly, allows a rights owner either to prevent their material to be uploaded as copies and to have their material monetized to YouTube. One of the reasons why so many artists, labels and other music companies have reached out to us is that we already from the beginning pointed out the important work there is to do regarding music on YouTube and through Content ID. We are currently the only YouTube network in the Nordics that handles Content ID rights on all seven levels, says Jenny Ericsson, Head of Music, United Screens.

    – The demand for expertise in Content ID is huge and growing rapidly, and especially in the music industry. Several media outlets,  Swedish as well as Nordic and global, has recently written about the problem that YouTube doesn’t cater to the rights owners’ needs within the music industry, and ultimately that artists and musicians don’t get paid for their music, as the rights aren’t  managed in an optimal way, says Georg Herlitz, Creative Director, United Screens.

    – We have already a close cooperation with STIM in place, which means that our artists can count and generate impressions in countries which equivalent to STIM doesn’t have agreements in place with YouTube. One of these countries is Germany, which is a major market for many musicians, says Jenny Ericsson, Head of Music, United Screens.

    United Screens Music Network will also work to build commercial partnerships for musicians and artists with brands and advertisers.

    – The demand from advertisers we work with to make branded content campaigns with musicians and artists is large, and we have already made around 20 campaigns with musicians and artists. For example, we’ve recently launched a campaign with Carlsberg/Pripps Blå Klass 1 and the artists Little Jinder and Rebecca & Fiona. We’re looking forward to further develop opportunities to make impactful campaigns together with musicians and advertisers, says Christoffer Söderstjerna, Creative Sales, United Screens.

    – It’s not only music videos that we are working with, we also develop music channels’ entire content and create deeper contact with the audience that can be described as fans, which also are the people who, for example, will buy merch from the artist and go to the artists’ concerts. This makes a great foundation for better cooperations with brands and advertisers, as well as additional revenue streams for the artist or musicians, says Georg Herlitz, Creative Director, United Screens.

    In addition to the work with music- and video rights and commercial collaborations, the channels included in United Screens Music Network are prepared for the launch of YouTube Red, YouTube’s paid service, which will be launched in the Nordic countries during 2016.

    – YouTube Red will launch in the Nordic countries this year, and will, if handled correctly, provide additional revenue streams to musicians and other youtubers on the platform. One of the largest and most important work we’re doing right now is to ensure that our partners’ YouTube channels are adapted to suit YouTube Red, says Jenny Ericsson, Head of Music, United Screens.

    – It’s becoming more and more important with several revenue streams for the ones living as a musician or artist today. In addition to YouTube Red, we have through a close collaboration with YouTube, which has certified us in the most advanced parts of YouTube’s Content ID and Rights Management, already helped several of our partners with YouTube’s advertisement-free payment function. This has resulted in a large increase of revenue for many of the channels we work with, says Christoffer Söderstjerna, Creative Sales, United Screens.

    All channels included in United Screens Music Network will also be helped out with establishing of YouTube channels, releases, distribution of the artists’ music and access to United Screens Creator Studio.

    – Our United Screens Creator Studio has already been used a number of times for recording of music videos and material for albums, which is really fun to see! says Georg Herlitz, Creative Director, United Screens.

    – One of the most exciting and important questions right now is how other online video platforms will work with musicians and online video. We are now reviewing different solutions on how artists can oversee their rights on Facebook and other platforms, says Jenny Ericsson, Head of Music, United Screens.

     

    United Screens Music Network

    Jenny Ericsson, Head of Music, jenny@unitedscreens.com
    Georg Herlitz, Creative Director, georg@unitedscreens.com
    Christoffer Söderstjerna, Creative Sales, christoffer@unitedscreens.com
    Amanda Silver, Project Leader of Music Content, silver@unitedscreens.com

     

    no responses
  • 31/05/16 Press Releases

    Pripps Blå Klass 1 launches a series of documentaries with Little Jinder and Rebecca & Fiona

    PRESS RELEASE 31st of MAY 2016

     

    Pripps Blå Klass 1 is presenting the Swedish Summer through a unique collaboration with the artists Little Jinder and Rebecca & Fiona. Sweden’s favourite summer beer is behind an exclusive documentary series together with the artists, which will be published on YouTube. The documentary series will include five documentaries from Pripps Blå Klass 1 with Little Jinder and Rebecca & Fiona, produced by WDW Creative and United Screens.

    PB_2016

    The campaign starts the 4th of June with an exclusive live concert with Little Jinder and Rebecca & Fiona, in a secret location somewhere in Sweden. Five unique documentaries will be produced during the exclusive live performance, to be published on Pripps Blå Klass 1’s YouTube channel.

    – Pripps Blå Klass 1 is Swedish summer. By collaborating with strong personalities on both physical and digital platforms, we hope to impact the group that we are targeting. It’s extra fun to give people a unique insight to some of the hottest artists in Sweden right now, says Johan Kikas, Brand Manager on Carlsberg Sweden.

    The documentaries, which will be released regularly during the summer, will include behind the scenes from the concert and unique interviews with the artists. WDW Creative and United Screens are also producing Pripps Blå Klass 1 commercials that will be shown within the United Screens premium network on YouTube.

    – It’s really fun to see how Pripps Blå Klass 1 once again is renewing itself in its marketing, and in a creative way are using the biggest genre on YouTube – music, says Nicolin Lillhage, Branded Content Director, United Screens.

    The campaign also includes a competition on Pripps Blå Klass 1’s Instagram, @prippsblase, with the purpose to engage the target group through a competition to get tickets to the exclusive show.  

    – We’re very happy to get the confidence from such an established and strong brand as Pripps Blå Klass 1 to do conduct their summer campaign for the second year in a row and we’re looking forward to once again deliver a strong campaign, says Karin Ekesiöö, Strategy Director, United Screens.

    The trailer:

    Client: Johan Kikas, brand manager Pripps Blå, Carlsberg Sweden
    Production: United Screens
    Client responsible United Screens: Karin Ekesiöö, Nicolin Lillhage och Christoffer Söderstjerna
    Creative agency: WDW Creative


    A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

    United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

    no responses
  • 19/05/16 Press Releases

    The YouTube gigant Family Playlab has joined United Screens YouTube network

    PRESS RELEASE 19th of MAY 2016

     

    The YouTube channel Family Playlab, with more than 40 million views per month and one of Swedens’  largest YouTube channels, has joined the United Screens network. Family Playlab is run by Tomas Hellberg, who started publish videos from different indoor playgrounds 2014, where the viewers can follow his children in their play. Today Family Playlab has more than 340 million total views on YouTube, and has been growing with more than 600% in numbers of views during 2016 compared to 2015.

    family playlab

    This week the YouTube channel Family Playlab has joined United Screens YouTube network. The channel is run by Tomas Hellberg, who started filming his children when they played at different indoor playgrounds 2014. Family Playlab has been incredibly popular, with a total of 340 million views on its channel, and approximately 40 million views per month.  

    – YouTube is a fantastic platform, and it’s great to see how the channel has gotten such an impact, and that it’s grown so much during a short period of time. My children find it fun to both create the content when playing, and that they get so much positive response from viewers around the whole world that like to “play with them”. We all are happy to be a part of United Screens creative network and are looking forward to a rewarding collaboration, says Tomas Hellberg, who are behind the channel Family Playlab.

    – More than 43 million views per month can’t be wrong: Playing is fun! We are delighted to discover and develop further the possibilities on YouTube and other platforms together with Tomas and his family, says Niclas Lundberg, executive producent, United Screens.

    On the channel Family Playlab, the viewers get to follow three siblings when they are playing. They have been visiting a large number of indoor playgrounds, where the viewers get to follow the children in their play. Their most viewed video is from Stellas’ Indoor Playground,more than 60 million views as of today, but they have also published videos including more traditional play, as the example where  Anna from Frozen and the Spiderman are opening Kinder together.

     

    Facts Family Playlab

    Name: Tomas Hellberg
    Age: 44 years old
    Living: Linköping, Sweden
    Channel http://www.youtube.com/FamilyPlaylab
    Subscribers: 260 000
    Total numbers of views: 340 000 000
    Started: Spring 2014
    Family Playlabs’ most viewed video:
    Indoor Playground Fun for Kids at Stella’s Lekland (like Busfabriken)

    59 900 000 visningar

    https://www.youtube.com/watch?v=bOLMiHeuyo0


    A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

    United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

    no responses
  • 18/05/16 Press Releases

    United Screens’ sales team awarded Sweden’s Best Sales Organisation prize by Stockholm Media Week

    PRESS RELEASE MAY 18th, 2016

     

    The United Screens sales team have been awarded the prize Best Sales Organisation 2016 by Stockholm Media Week, arranged by Swedish Media Agencies.

    M&N_1

    The winner of the prize Best Sales Organisation 2016 was awarded today at Stockholm Media Week. The winner was United Screens, with this motivation from the jury:

    In a reality where media buys based on data and tech are a large and growing part, every sales organisation must adapt to the developments in the market, which this year’s winner has done with flying colors. With curiosity, while focusing on the client’s business, they contribute both to content and creativity in an excellent manner. Mirror, mirror on the wall, who is the fairest of them all … on YouTube?

    – Since we started, we’ve had a focus on cooperation with media agencies, and this makes us even more happy about today’s award. I’m overjoyed to share it with my fantastic colleagues at our sales department, says Nicole Haman, Sales Director, United Screens.

    – Our sales grew by more than 150% last year, and we now offer more than 250 million monthly views in our premium network, from more than 500 creator partners. We can clearly see that the demand from the market just keeps growing. Some of our latest clients, that we’re happy to start working with now, are companies like Veet and Zenith, Planti and IUM, and Ellos, says Nicole Haman, Sales Director, United Screens.

    – I’m incredibly impressed that our sales team gets this award, just 2.5 years after we launched. To us, this is a really a clear message that we have something very important to offer the market. Also, I think it’s a sign of the times that this award, for the first time ever, is given to a purely online media company, says Malte Andreasson, CEO of United Screens.

     


    For the award Best Sales Organisation 2016, five media sales organisations were nominated. The nominees have created great value for advertisers, and strengthened and simplified the work of media agencies. Also, for a long time, they have carried out their assignments with innovation, efficiency and customer care.

    Nominees for Best Sales Organisation 2016:
    Clear Channel
    Schibsted
    Smartclip
    Splay
    United Screens

    Jury selecting the winner of Best Sales Organisation 2016:
    Alireza Tajbakhsh, OmnicomMediaGroup
    Anna Hjalmarsson, Zenithmedia
    Malin Johansson, 3Kronor Media
    Patrik Gullmander, Maxus
    Sofia Olsson, Scream Mediabyrå

    Stockholm Media Award is awarded in five different prize categories: Best Campaign, Best Advertiser, Best Media Agency, Business Personality of the Year, and Best Sales Organisation. The winners are awarded at Stockholm Media Week.

    Earlier winners – Best Sales Organisation:
    2015 Expressen
    2014 MTG TV
    2013 Smartclip
    2012 Aller Media
    2011 Spotify
    2010 MTG TV
    2009 Svenska Dagbladet
    2008 MTG Radio
    2007 Kanal 5
    2006 Kanal 5
    2005 Metro


    A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

    United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

    no responses
  • 28/04/16 Press Releases

    Joachim “Noobwork” Haraldsen, one of Norway’s largest youtubers, signs with United Screens

    PRESS RELEASE April 28th, 2016

    Joachim Haraldsen, the creator behind one of the largest Norwegian language  YouTube channels, Noobwork, has now decided to join the largest YouTube network in the Nordics, United Screens.

    Joachim Haraldsen

    On his Youtube channel, Noobwork, Joachim Haraldsen has more than 140,000 subscribers, enjoying his gaming related material. Mostly he does “let’s play” videos from various games, but also different type of vlogs to give his fans a sneak peek into his everyday life – which is not so average anymore. For the second time, and two years in a row, has Joachim earned the title “Gaming channel of the year” at the yearly Norwegian YouTube award show Gullsnutten. In addition to this, Joachim is known for participating in the tv reality show “Diktaturet” at NRK, the YouTube documentary Deg, Meg og YouTube which is available on VGTV and the YouTube channel YouTube Documentaries, and for launching the gaming magazine “Mineworld” earlier this winter.

    Joachim works with his channel full time since he established it in early 2013 and was previously signed with the American network Machinima, but Joachim has now decided to move his channel to United Screens. With the transition to United Screens, Joachim will be able to put even more energy and resources into his work to grow even further with his channel.

    – It’s very important for me and my channel to operate on a strong, Nordic platform where I can meet like-minded youtubers who also make a living of gaming on YouTube. It will make it easier for me to learn from them as they often have a trick or two up their sleeve, says Joachim “Noobwork” Haraldsen.

    – I chose United Screens because they give me the freedom I need for my channel, and they also have an enormous range of youtubers in their network and a wide international contact base. It feels good to be part of a Norwegian and Nordic network after being part of an American network for three years, finally I’ve found a network in Norway that fulfills my needs and I’m looking forward develop my channel together with them, says Joachim “Noobwork” Haraldsen.

    – The change of network will be very positive for me, and it will improve coordination with my management Norgesexpo. I will now be better positioned for doing both my international and Norwegian activities more professionally, which will be a great benefit for both my sponsors and my fans – they are always my first priority, says Joachim “Noobwork” Haraldsen.

    Joachim Haraldsen continues:

    – I’m looking forward to continue my work and provide good content to my fantastic viewers, and to discuss with United Screens and their youtubers how to make more and even cooler videos for my channel!

    – Joachim is a veteran in the Norwegian YouTube-community. We’ve already worked with Joachim on several projects and he’s very professional. We’re looking forward to work even closer with him in the future, Marie-Louise Alvær, country manager, United Screens Norway.

    – Our office in Norway has been up and running for a year now, and it’s more than two years since we started working with Norwegian youtubers. Even if we have been working with several of the most influential youtubers in Norway for some time now, the agreement with Noobwork is a very important step for us, says Malte Andreasson, CEO and co-founder, United Screens.

     

    Facts Joachim ”Noobwork” Haraldsen

    Name: Joachim Haraldsen
    Age: 23 years
    Lives: Oslo, Norway
    Channel: https://www.youtube.com/user/MissHellman/
    Subscribers: 141 500
    Started: 14 March 2013
    Total number of views: 68,5 million views

     



    A digital media company working with creators, advertisers and rights owners in producing and distributing online video.

    United Screens is the largest YouTube network in the Nordics, with over 200 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

    no responses
  • 22/03/16 Press Releases

    Four big Swedish vloggers to United Screens – Evelina Forsell, Moa Murderess, Katrin Berndt and Klara Elvira join the premium network

    PRESS RELEASE, MARCH 22nd, 2016

    Evelina Forsell, Katrin Berndt, Klara Elvira, Moa Murderess

    Row 1, from left to right: Evelina Forsell, Katrin Berndt Row 2, from left to right: Klara Elvira, Moa Murderess

    Four Swedish youtubers, Evelina Forsell, Moa Murderess, Katrin Berndt and Klara Elvira, have joined the United Screens YouTube network during the last weeks.

    The four YouTube creators, who have more than 650 000 subscribers on their channels together, have now chosen United Screens as their YouTube network. The mutual thing for these Swedish youtubers is that they are creating and publishing content in English on their channels, that their content is lifestyle inspired and has a large audience in both Sweden and globally.

    – They are four of the absolute best Swedes in the genre. It’s a big honor and also a big opportunity for us that they’ve chosen United Screens as a partner, says Malte Andreasson, CEO and one of United Screens’ founders.

     

    Evelina Forsell, 20 years old, has 271 000 subscribers on her channel. Evelina has been active on YouTube just over a year, as she started her channel as a senior-year school project, when she studied to be a stylist. Her videos are mainly focusing on makeup and beauty, and she does all her content in English.

    – I’ve chosen to join United Screens to have closer contact with other people who are working with YouTube, and also to grow my channel and receive help from United Screens, who are pros on the platform YouTube. My goal is to take my channel to a new level and through United Screens get a deeper look into the business and also get help with useful tools to work with in order to grow on YouTube, says Evelina Forsell.

     

    Moa Murderess, 21 years old, has worked with her two YouTube channels more than two years. The larger channel, with 129 000 subscribers, is in English, and Moa mostly does lifestyle content, such as vlogs and beauty but also videos dealing with subjects such as  sexual orientation and animal rights. Earlier, Moa has been in another network, but has decided to join her two channels to United Screens.

    – I chose United Screens as I have heard so much good about their network! Both from friends and other youtubers. I’m so happy about the change and feel that this will be able to help me and my channel, and that the change will affect me positively. With the help that I get from United Screens, I will learn a lot, says Moa Murderess.

     

    Katrin Berndt, 22 years old, has been active two years on her YouTube channel that she started after she became a popular blogger. Now she has more than 126 000 subscribers on her YouTube channel, where the viewers can watch videos in English that include everything from vlogs from her daily life and home styling tips to discussions about self-esteem and beauty both on the outside and the inside.

    – It feels great to have taken the next step for my YouTube channel by joining United Screens. It was a natural step in the right direction and the thing that attracted me the most was the “hands-on” approach that United Screens has. They are very present and helpful, which I appreciate. Already, only after one week, it feels like this will get my creatorship to the next level, says Katrin Berndt.   

     

    Klara Elvira, 19 years old, is running two YouTube channels. The largest, with 75 000 subscibers, has been active since 2012. The content, all in English, is mostly beauty and lifestyle oriented, a interest that Klara Elvira has had since she was young. She started doing YouTube videos after she’d been blogging when living abroad, and wanted a challenge for herself and try YouTube out when she had moved back to Sweden.

    – My goal has long been to make my channels to more than only one hobby and try to reach my full potential on YouTube. After I’ve changed network to United Screens I feel that this is been important and good for me, as I now know that I always have someone to turn to when it comes to questions regarding YouTube, and I’m always met by big engagement and interest. Now I look forward to that day where I can start working with my channels as a full time job, says Klara Elvira.

     

    Facts Evelina Forsell

    Name: Evelina Forsell
    Age: 20 years
    Lives: Värmdö, Sweden
    Channel: https://www.youtube.com/user/MissHellman/
    Subscribers: 271 000
    Started: Spring 2015
    Evelina Forsells most viewed video:
    The Power of Makeup – 3 700 000 views
    Skärmavbild 2016-03-22 kl. 18.07.30
    https://www.youtube.com/watch?v=YnSVszRpYuw

     

    Facts Moa Murderess

    Name: Moa Murderess
    Age: 21 years
    Lives: Stockholm, Sweden
    Channel: https://www.youtube.com/user/MoaMurderess

    https://www.youtube.com/channel/UCvprYNtJt9L7eIPr_gZ2-qA/

    Subscribers: 129 000 & 55 000
    Started: 2014
    Moa Murderess most viewed video:
    GRAVID! – 410 000 views
    Skärmavbild 2016-03-22 kl. 18.10.01
    https://www.youtube.com/watch?v=atCJ9NhGEtc

     

    Facts Katrin Berndt

    Name: Katrin Berndt
    Age: 22 years
    Lives: Motala, Sweden
    Channel: https://www.youtube.com/user/Katrinberndt/
    Subscribers: 126 000
    Started: 2014
    Katrin Berndts most viewed video:
    Stealing A Tattoo – 649 000 views
    Skärmavbild 2016-03-22 kl. 18.10.50
    https://www.youtube.com/watch?v=w9dDjOX9g6k

     

    Facts Klara Elvira

    Name: Klara Elvira
    Age: 19 years
    Lives: Brighton, originally Lund
    Channel: http://www.youtube.com/c/KlaraElvira

    http://www.youtube.com/c/SweetKvlogs

    Subscribers: 75 000 & 6 500
    Started: 2012 & 2014
    Klara Elviras most viewed video:
    Babyliss Curl Secret ♡ First Impression & Review – 1 200 000 views
    Skärmavbild 2016-03-22 kl. 18.11.39
    https://www.youtube.com/watch?v=qNfMrRnEZ6U

     


     

    United Screens is the largest YouTube network in the Nordics with more than 200 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 450 channels and personalities in it’s YouTube network. United Screens are working with youtubers as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

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  • 03/03/16 Press Releases

    The YouTube star Robbaz joins United Screens

    PRESS RELEASE 3 MARCH 2016

    One of the absolute biggest youtubers in Sweden, Robbaz, has now joined United Screens YouTube- and multi channel network.

    robbaz_by_darrengeers-d59e68z

    Robert Öberg, or Robbaz, as he is known as on the internet, is 24 years old and comes from Northern Sweden. Robbaz is one of the biggest youtubers in Sweden with more than 1.2 million subscribers on his YouTube channel. Earlier Robbaz was connected to an American network, but has now chosen to join United Screens.

    – Robert has been at YouTube for a long time, and it shows by the large and dedicated audience that he’s got. It’s prestigious to have a cooperation with one of Sweden’s largest and oldest channels! It’s also great that he’s got a series that is called “Cooking With the Kock” – a culinary experience in the Swedish kitchen if any, says Niclas Lundberg, executive YouTube producer at United Screens.

    Robbaz has been active on YouTube since August 2008 and works full time with his YouTube channel. On his channel, Robbaz publishes videos where he first and foremost plays different sorts of games and comments in a humoristic way. He also publishes other kinds of videos, among others he cooks and brews beer, something that connects with his three year high school education in restaurant and hotels. On his YouTube channel, Robbaz has more than 6 million views per month. He is also active on the live streaming platform Twitch, where his latest stream got more than 700 000 views.

    – I chose United Screens because they are a network that really cares about us creators, they build a community and look after your needs. In other networks you can easily become one among many others, but at United Screens they work more active and helpful at the very beginning. It makes it easier for me as a creator to relax and create content, as I know that they are there for me when I need, says Robbaz.

    – It will be a huge difference for me to join United Screens, as I previous was in an American network. Foremost it will be easier as they are working the same times as me, and I will get help or answers to any questions while I’m awake. Maybe I will even see the sun during the dark winter, as it won’t be any time difference between me and my partner manager at United Screens, says Robbaz, and laughs when he adds:
    – Now I only need to adjust my routines so I start waking up at the morning again.

    Facts Robbaz
    Run by: Robert Öberg, 24 år
    Started: 8 augusti 2008
    Number of subscribers: 1 280 000
    Total number of views: 305 000 000

     

    3 of Robbaz most viewed videos

    GTA 5 – Tsunami Mod, The Pretty Mermaid

     


    Minecraft – Titanic Disaster


    Minecraft – Fully Functional Jet Airliner


     

     

    Top 10 Swedish YouTube channels with most subscribers

    Nr Channel Number of subscribers Network
    1 PewDiePie 42,560,072 Maker
    2 AviciiOfficialVEVO 8,785,375 Vevo
    3 Top10Memes 2,112,877
    4 SkillTwins 1,788,763
    5 Keralis 1,620,043
    6 Robbaz 1,284,616 United Screens
    7 Battlefield 1,268,542 (company channel)
    8 TeamMojang 1,241,660 (company channel)
    9 Anomaly 1,011,241
    10 Sp4zie 1,010,306 United Screens

    Källa: Vidstatsx, hämtad 3 mars 2016

     

    Top 10 Swedish YouTube channels with most views

    Nr Channel Total number of views Network
    1 PewDiePie 11,367,835,428 Maker
    2 AviciiOfficialVEVO 2,979,921,897 Vevo
    3 Warner Music Sweden 376,467,440 (company channel)
    4 Sp4zie 326,301,170 United Screens
    5 adrianisen 315,023,706 United Screens
    6 TeamMojang 308,176,144 (company channel)
    7 Robbaz 305,704,943 United Screens
    8 Keralis 281,935,902
    9 GTBOARD.com 279,902,325 United Screens
    10 Willcraft Animations 259,489,527

    Källa: Vidstatsx, hämtad 3 mars 2016

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  • 23/02/16 Press Releases

    United Screens more than doubles its turnover in 2015

    PRESS RELEASE 23 FEBRUARY 2016

    During 2015, in its second full fiscal year, United Screens increased its yearly turnover to 54 million SEK. It’s a increase with 157% compared with the previous year (2014).

    M&N_1

    – We are very happy to increase the turnover to 54 million SEK. We aimed at and budgeted to double the turnover, and now that we increase with as much as 157%, we see it as proof that our offer to the market is attractive, says Malte Andreasson, one of the founders and deputy CEO of United Screens.

    – Even better for the future is that we reached our highly set viewership goals for 2015, which means that we had more than 200 million views per month at the end of the year, twice the number from a year earlier, says Malte Andreasson.

    – It’s evident that branded content and online video have become an important part of communications strategies during 2015. That is exactly what we offer the market and the explanation of our big increased turnover, says Nicole Haman, Head of Sales on United Screens.

    – We’ve seen a very high demand for our two core products, that is branded content campaigns with youtubers and ad space within our premium network on YouTube, where we offer international, Nordic, national and local ads, says Nicole Haman.  

    – We have a high demand from the ad market, at the same time as many new exciting youtubers are joining us. For that reasons we are sure that the growth will continue in the future, says Malte Andreasson.

    During 2015 United Screens established offices in Helsinki, Finland, and Oslo, Norway.

     

    United Screens financial statements 2015
    Turnover: 53 900 000 SEK
    Result:               19 000 SEK
    Employees:               32

    YouTube channels in United Screens premium network on YouTube: 450
    Number of views in United Screens premium network on YouTube:    200 million views/month (December 2015)

     


    United Screens is the largest YouTube network in the Nordics with more than 200 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 450 channels and personalities in it’s YouTube network. United Screens are working with youtubers as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

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  • 27/01/16 Press Releases

    United Screens delivers Nordic content to Spotify through a cooperation with Maker

    PRESS RELEASE 26 JANUARY 2016

    United Screens delivers Nordic video content to Spotify’s video platform in a cooperation with American network Maker Studios. A number of United Screens Nordic youtubers’ video content will be available also through Spotify.

    LudvigMalte

    – It’s a really great opportunity for our creators to have their video content on Spotify’s platform as well. We’re very pleased to help our creators with this, and at the same time happy to provide Spotify with good Nordic video content through our cooperation with Maker, says Ludvig Wallrup, legal, partner manager and in charge of the syndication operations at United Screens.

    Ludvig Wallrup continues:
    – Maker came to us and asked us for a certain kind of video content in the Nordic languages for their big collaboration with Spotify. We put together a premium package of approximately 200 videos with varying content for Spotify’s video platform.

    – We see it as a great opportunity for newly-started video platforms which are in need of good and moving content. This solution is called syndication, and we think that the demand for syndication solutions similar to this one will grow in the future, says Malte Andreasson, co-founder and deputy CEO, United Screens.

    Malte Andreasson continues:
    – This is an extension of our collaboration with Maker Studios, which has been ongoing for more than a year and been very appreciated from both parts.

     


    United Screens is the largest YouTube network in the Nordics with more than 200 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 450 channels and personalities in it’s YouTube network. United Screens are working with youtubers as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

     

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If you have any press inquiries or speaker requests, please contact press@unitedscreens.com or contact Jessica Westin, our Head of Communications, at jessica@unitedscreens.com or +46 70 279 21 10.
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