PRESS RELEASE 19th of MAY 2016
The YouTube channel Family Playlab, with more than 40 million views per month and one of Swedens’ largest YouTube channels, has joined the United Screens network. Family Playlab is run by Tomas Hellberg, who started publish videos from different indoor playgrounds 2014, where the viewers can follow his children in their play. Today Family Playlab has more than 340 million total views on YouTube, and has been growing with more than 600% in numbers of views during 2016 compared to 2015.
This week the YouTube channel Family Playlab has joined United Screens YouTube network. The channel is run by Tomas Hellberg, who started filming his children when they played at different indoor playgrounds 2014. Family Playlab has been incredibly popular, with a total of 340 million views on its channel, and approximately 40 million views per month.
– YouTube is a fantastic platform, and it’s great to see how the channel has gotten such an impact, and that it’s grown so much during a short period of time. My children find it fun to both create the content when playing, and that they get so much positive response from viewers around the whole world that like to “play with them”. We all are happy to be a part of United Screens creative network and are looking forward to a rewarding collaboration, says Tomas Hellberg, who are behind the channel Family Playlab.
– More than 43 million views per month can’t be wrong: Playing is fun! We are delighted to discover and develop further the possibilities on YouTube and other platforms together with Tomas and his family, says Niclas Lundberg, executive producent, United Screens.
On the channel Family Playlab, the viewers get to follow three siblings when they are playing. They have been visiting a large number of indoor playgrounds, where the viewers get to follow the children in their play. Their most viewed video is from Stellas’ Indoor Playground,more than 60 million views as of today, but they have also published videos including more traditional play, as the example where Anna from Frozen and the Spiderman are opening Kinder together.
Facts Family Playlab
|Age:||44 years old|
|Total numbers of views:||340 000 000|
|Family Playlabs’ most viewed video:|
|Indoor Playground Fun for Kids at Stella’s Lekland (like Busfabriken)
59 900 000 visningar
A digital media company working with creators, advertisers and rights owners in producing and distributing online video.
United Screens is the largest YouTube network in the Nordics, with over 250 million views per month and offices in Stockholm, Oslo and Helsinki. United Screens focuses on talents and connects creators and brands on online video platforms as YouTube, Instagram, Twitch among a few. United Screens has more than 500 channels and personalities in it’s YouTube network, working with YouTubers such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.