• 12/10/15 Press Releases

    Bonnier makes further investment in United Screens

    Since its start 24 months ago, United Screens has established itself as the leading multi-channel network in the Nordics, with over 170 million monthly views and expansion into other Nordic countries.

    With over 380 content partners in the network, United Screens today serves customers with advertising and branded content campaigns on all relevant platforms and social media, such as YouTube, Facebook, Twitch, Instagram, Snapchat etc.

    Among channels in the United Screens partner network are Therese Lindgren, STHLM Panda, Regular Ordinary Swedish Meal Time, Sp4zie, Keela, ImAnderZel, Wilmas Beauty, Figgehn, Julia Westlin, Klas Eriksson and GTboard.com.

    – Our growth is still incredibly fast. In May, we had already surpassed last years full-year turnover, and we will exceed all viewing and turnover targets and more than double both these parameters. Going forward, we will in this phase prioritize growth, not profit, and the new investment will be used for further expansion, to handle the explosive development in the online video business, says Stina Honkamaa Bergfors, CEO and co-founder of United Screens.

    – The growth in online video is, if possible, even stronger than expected, and the position and growth rate United Screens has established in this short time is impressive. We’re looking forward to an even deeper cooperation and strongly believe in this company’s development, says Ulrika Saxon, CEO of Bonnier Growth Media.

    Bonnier Growth Media now invests more in United Screens andbara att raises its stake in the company. Two of the founders, Malte Andreasson and Stina Honkamaa Bergfors, also expand their ownership. Two founders, Oscar Höglund and Jan Zachrisson, leave the company and their co-ownership after today’s agreement.

    United Screens:
    United Screens is the largest YouTube network in the Nordics, with over 170 million monthly views. United Screens’ focus is partners and talent, specialising in online video, advertisning, branded content solutions and digital copyright. United Screens has more than 380 channels and personalities in its network, among them YouTube stars such as Sp4zie, Therese Lindgren, PelleK and GTboard.com.

    Bonnier Growth Media:
    Bonnier Growth Media (BGM) is an investment company within the media group, investing in digital media companies in high-growth sectors. BGM’s portfolio of growth companies has a combined turnover of 2 billion SEK, with 12 companies in seven countries. www.bonniergrowthmedia.com

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  • 03/02/15 Press Releases

    United Screens Finland has launched in Helsinki

    Finland, like Sweden, is a leading country in the development of online video. Finnish media consumers are watching YouTube and other online video platforms to a very high extent. There is a great need and interest among the Finnish advertisers to reach out with their advertising on YouTube and to the Finnish YouTube audience. In line with the exploding online video development, United Screens Finland has now launched in Helsinki.

    Satu Hurme, Head of Sales (Finland)

    Satu Hurme, Head of Sales (Finland)

    United Screens is the largest MCN (Multi-Channel Network) in the Nordics, with more than 80 million views a month. The YouTube network successfully launched in Sweden 2013 and now has hundreds of channels in its premium network.

    The Finnish company United Screens Finland will help the Finnish advertisers to reach the already large, and rapidly growing, YouTube audience with both premium ad space and campaigns including product placements.

    – It is great that we have an advertising offer for Finnish advertisers, we can already see a big interest from Finnish companies. We already have clients who are running their first advertising campaigns in our network, says Satu Hurme, Head of Sales at United Screens Finland.

    – We are very happy to have a cooperation together with Klok, which is a strong and well-established Finnish company and the best possible partner for United Screens. Klok is a leading online video agency and they are savvy about the Finnish market. They have been working on and with YouTube for a long period of time and were one of the driven organizers behind the successful TubeCon for YouTubers in Hartwall Arena last autumn, says Malte Andreasson, deputy CEO, United Screens

    Read more about United Screens Finland:
    Article in Kauppalehti
    Article in Marmai

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  • 17/10/14 Press Releases

    United Screens creates advertisement alliance with Maker Studios

    The largest Multi Channel Network in the Nordics, United Screens, has made a cooperation agreement with the largest Multi Channel Network, Disney owned Maker Studios. With this agreement, United Screens offers the biggest viewership on online video in the Nordics.

    One-year-old United Screens, headquartered in Stockholm, has created a far-reaching cooperation agreement where United Screens will be responsible for all viewing on Disney owned Maker Studios channels in the Nordics. The cooperation will make United Screens’ commercial offering the biggest in the Nordics for online video, with almost 80 million ads showing per month.

    – We have chosen United Screens as our Nordic partner because of their strong position, both among creators and advertisers in the region. With this agreement in place, United Screens will deliver a strong alternative for Nordic advertisers, in their current and urgent situation to reach the consumers when linear TV viewership continues to decline, says René Rechtman, President International, Maker Studios.

    – It’s interesting to see how the viewership in our own network after one year is as big as the Swedish commercial broadcasters’ VOD channels counted together, says Samuel Andersson, strategic sales manager on United Screens, with many years experiance as advisor regarding TV and web-TV advertisment on a media agency.

    United Screeens has many of the biggest and fastest growing YouTube-stars from the Nordic countries in their network, among others Sp4zie, Therese Lindgren, PelleK och Pistolshrimps.


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  • 19/09/14 Press Releases

    Nordics Next YouTube Star 2014 is elected

    More than 1000 contributions from four countries have been submitted to the contest Galaxystories.com to be Nordics Next YouTube Star 2014. Today the winner got elected: It’s the norweigan Helle Aakesen, or HelleMyLady as she call herself on YouTube, who are the winner of a professional YouTube production and coaching from many of United Screens established YouTubers to get a kick start on YouTube.

    The winner Helle Aakesen is 23 years old, lives in Oslo and works as marketing director since 1 year. She has a big interest for new technology and is passionate about social media. The jury, which has consisted of established YouTubers, representatives from Samsung as well from United Screens, fell for Helles creativity and her obvious passion for YouTube. The motivation states:

    Helle presents a great amount of inspiriation in her videos. Her personality and style have the capacity to attract a wide audience, and her ambitious creativity gives her the potential for a great future on YouTube – therefore is Helle our winner in the Galaxy Stories competition.

    – I am incredibly happy to have been picked as the winner of the galaxystories competition. I am looking forward to working and learning from the best, as his is an incredible opportunity that I feel very lucky to have been handed. I can’t wait to start the production, says the winner Helle Aakesen.

    – The quality on the contributions in the competition has been high and it’s clearly evident that many of the creators are fun and creative, says Marko Nurmela, Vice President Marketing and Communications, Samsung Electronics Nordic AB.

    – It’s been fun that we’ve been greeted with such commitment in this competition. People who run a YouTube channel know how much time and energy it takes to create something valuable, and there is constantly more people showing up with interesting and exciting ideas for the platform, says Niclas Lundberg, Jury President for the competition Nordics’ Next YouTube Star 2014 and executive producer at United Screens.

    The jury consisted of: Niclas Lundberg, United Screens, Jury President and front figure in the third biggest YouTube channel Regular Ordinary Swedish Meal Time, Jonas Ring, YouTuber with the channel Sp4zie, Rasmus Klaustrup, YouTuber with the channel FifaRalle, Per Fredrik Åsly, YouTuber with the channel PelleK, Christer Larsen & Stian Hafstad, YouTubers with the channel PistolShrimps, Emma Cedell, Media Manager, Samsung Electronics Nordic, Marko Nurmela, Vice President Marketing and Communications, Samsung Electronics Nordic and Stina Honkamaa Bergfors, ceo and founder of, United Screens.


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  • 19/08/14 Press Releases

    Ninjas in Pyjamas winner in CS:GO

    Swedish e-sport team Ninjas in Pyjamas won the prestigious ESL One tournament in CS:GO this Sunday, the 17th of August, after an exciting final against the Swedish team Fnatic.

    Ninjas in Pyjamas, or NiP as they are called online, started their team the year 2000. Earlier NiP had the cult player HeatoN in their Counterstrike team, which is the game NiP has the most success and titles in. HeatoN is now coach for the winner team in the ESL One-tourment.

    The final in the ESL One-tournment was played adjecent to the gaming convention Gamescom in Cologne. Earlier this year NiP have done great success with their YouTube channel, which affilliated with United Screens, where they are uploading both videos from their CS:Go games and vlogs from the players in the team.

    The final between NiP and Fnatic was aired live on Twitch, and was after the result stood clear uploaded on the official channel of ESL. Watch the game here.

    NiP YouTube channel
    83 000 subscribers
    4,8 million views

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  • 18/06/14 Press Releases

    United Screens starts in Norway, Denmark and Finland

    United Screens launched this autumn in Sweden by Malte Andreasson and Stina Honkamaa Bergfors. United Screens has grown rapidly and now have over 100 YouTube channels in their network, including a number of Swedens biggest.

    Today United Screens start their business in Norway, Denmark and Finland, and becomes the first YouTube network with local presence in both Norway and Denmark. As in Sweden United Screens will help norwegian and danish advertisers as well as creators to succeed on YouTube.

    United Screens has a large viewership in the Nordic countries, thanks to the YouTube channels which already is included in the network. The sales of advertising specific for Norway, Denmark and Finland has started, and the first country specific campaigns are starting next week.

    – The establishment in Norway, Denmark and Finland is a part of our plan for United Screens as a company, says Stina Honkamaa Bergfors, one of the founders and CEO for United Screens. We will establish us in Oslo, Copenhagen and Helsinki, and the recruitment of employees has started.

    For further information, please contact Jessica Westin, jessica@unitedscreens.se, +46702792110


    United Screens are experts on YouTube and cooperates with creators, advertisers and media companies in the Nordics and around the world. United Screens was founded 2013 by Malte Andreasson and Stina Honkamaa Bergfors.


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  • 15/05/14 Press Releases

    Regular Ordinary Swedish Meal Time first Swedish channel to ever take part in YouTube Creator Playbook

    After a successful return to YouTube, Regular Ordinary Swedish Meal Time is the second European channel to take part in YouTube Creator Playbook.


    Regular Ordinary Swedish Meal Time, or ROSMT for short, did a praised comeback on YouTube earlier this spring after two years of silence. Now, after more than 2.5 million views in less than a month, they are the second European channel, and the first Swedish ever, to have the honor to participate in YouTube Creator Playbook.

    – It’s really awesome to be given this opportunity and invite. It will be really exiting! says Niclas Lundberg, chef and one of the members in ROSMT.

    YouTube Playbook is a collection with important advice, examples and strategies for those who want to succeed as creator on YouTube, and everything exemplified with real, successful YouTube channels who are using the different functions on the platform.

    – It’s a big honor and a proof on that our production has such high standard and quality that we are seen as role models for other creators, says Isak Anklew, one of the founders of and administrator at ROSMT.

    Regular Ordinary Swedish Meal Time is a part of the YouTube network United Screens.


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  • 24/04/13 Press Releases

    Google Sweden country director and TV4 Executives Start Up Media Company of the Future


    Two of the Swedish media industry’s top names have joined together to create the media company of the future together with Bonnier Growth Media.

    United Screens, the media company of the future, is launching with the benefit of the experience of the CEO for Google and YouTube in Sweden, the planning director of TV4 as well as a number of production companies. The founders include Stina Honkamaa Bergfors and Malte Andreasson, with Bonnier Growth Media as a partner.

    United Screens will offer high quality program content via digital platform TV, smart phones, computers or tablets, at no cost to viewers. The selection available on United Screen’s network channel on YouTube will consist of a number of Sweden’s most popular programs from traditional TV as well as newly produced shows made specifically for United Screens.

    “We will be offering new programs we produce ourselves, live broadcasts, news, series, podcasts, trailers, feature films and many of Sweden’s most popular programs from traditional TV,” says Stina Honkamaa Bergfors, incoming CEO and founder of United Screens. “We’ll be able to provide advertisers and media agencies with unique possibilities to reach modern TV viewers in a high-quality environment. Plus it will be free for all viewers, who will be able to see programming when they want it on whatever screen they want.”

    New Consumption Patterns

    Changes in Swedish media consumption have created possibilities as well as challenges for production companies, content creators and copyright holders. Sweden has the world’s third highest smart phone penetration. Viewing on digital platforms has increased enormously and traditional business models are constantly competing with legal – and not-so-legal alternatives.

    “We will partner with traditional media companies, production companies and other copyright holders,” says Malte Andreasson, program director and founder of United Screens. “We’ll help them reach new viewers with their programs while providing a solution to earn money on both new and existing material on the Internet.”

    First Media Company Without Its Own Platform

    United Screens will be a multi-channel network, on YouTube to start with, but the plan is to be able to follow viewers regardless of what platform they use.

    “In a world where viewers are demanding more and more digital video content, in and on every thinkable format, screen and channel, we’re creating unique possibilities for content creators, advertisers and consumers,” says Ulrika Saxon, CEO for Bonnier Growth Media. “I’m convinced that United Screens, and the dream team behind it, have an amazing chance to take advantage of the possibilities in a fantastic way.”

    New Business Models for the Industry

    An important part of United Screen’s operations will be helping Swedish and Nordic media companies further distribute, get paid for and make the most of their programs on the Internet. There is a lot of content from media and production companies in Sweden that isn’t available on the Internet, neither in the Nordics nor globally, primarily due to copyright issues and a lack of licensing models that work with today’s media consumption. Under United Screen’s business model, long-awaited content at last can be available for viewers while creating revenue for those owning the copyrights. It also can be content that is already on the web but the creators aren’t being paid for it today.

    How It Works

    United Screen’s channel network will offer a selection of different channels, developed to fit the interests of different target audiences. The viewer can easily navigate the different channels via United Screens’ main channel on YouTube. The selection of programs will consist of current shows from traditional TV as well as new material produced for United Screens. There will be a choice of programs on the different channels that viewers can watch via their TV sets, smart phones, tablets or computers. The programs will include advertising based on the target group’s profile and the individual users’ own interests. The income from the ads will be shared by United Screens, the copyright holder and YouTube.

    About United Screens

    United Screens AB was founded in April 2013 by Stina Honkamaa Bergfors and Malte Andreasson. The company is owned by the founders and Bonnier Growth Media. United Screens offers viewers modern TV at no cost. United Screens’ program offering will consist of new programs produced specifically for the company, live broadcasts, news, series, podcasts, trailers, feature films as well as many of Sweden’s most popular programs from traditional TV. United Screens works with media and production companies and copyright holders to lengthen the life and increase the revenue streams of their content.

    About the Founders

    Stina Honkamaa Bergfors has been leading the Swedish operations of Google and YouTube the for the past five years. Prior to that she was the CEO for media agency Carat.

    Malte Andreasson has worked at TV4 for the past 14 years where most recently he has been planning director for the TV4 Group’s 43 TV channels.


    About Bonnier Growth Media

    Bonnier Growth Media is owned by Bonnier AB, the Nordic region’s biggest media company, which in 2012 had revenues of SEK 29 billion. The company invests in profitable business areas in growth markets, primarily within digital media and film/TV. Bonnier Growth Media includes today 12 companies with revenues of approximately SEK 4 billion and has offices in Stockholm, New York, San Francisco, Copenhagen, Oslo, Helsinki, Malta, Bangkok. Among the companies in the group are SF Anytime, Spoon, Mag+ and Toca Boca. Ulrika Saxon is the CEO and Jonas von Hedenberg is Senior Vice President.


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Press inquiries or speaker requests
If you have any press inquiries or speaker requests, please contact press@unitedscreens.com or contact Jessica Westin, our Head of Communications, at jessica@unitedscreens.com or +46 70 279 21 10.
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