The largest Multi Channel Network in the Nordics, United Screens, has made a cooperation agreement with the largest Multi Channel Network, Disney owned Maker Studios. With this agreement, United Screens offers the biggest viewership on online video in the Nordics.
One-year-old United Screens, headquartered in Stockholm, has created a far-reaching cooperation agreement where United Screens will be responsible for all viewing on Disney owned Maker Studios channels in the Nordics. The cooperation will make United Screens’ commercial offering the biggest in the Nordics for online video, with almost 80 million ads showing per month.
– We have chosen United Screens as our Nordic partner because of their strong position, both among creators and advertisers in the region. With this agreement in place, United Screens will deliver a strong alternative for Nordic advertisers, in their current and urgent situation to reach the consumers when linear TV viewership continues to decline, says René Rechtman, President International, Maker Studios.
– It’s interesting to see how the viewership in our own network after one year is as big as the Swedish commercial broadcasters’ VOD channels counted together, says Samuel Andersson, strategic sales manager on United Screens, with many years experiance as advisor regarding TV and web-TV advertisment on a media agency.