Four years after its start, United Screens has reached 100 million SEK in turnover for 2017, with one month left of the year . The increase in turnover is a result of an increase in views within the United Screens premium network and a strong rise in clients that are moving their ad spend to online video from linear TV.
– We’re happy to have passed the milestone 100 million SEK in turnover for 2017, with one month left. We have already now surpassed our own budget, says Malte Andreasson, CEO and founder, United Screens.
– Thanks to a large viewing and high reach on the channels in our premium network, and that many advertisers and agencies have redeployed their advertising investments from linear TV to online video. Some of the advertisers that have found reach outside linear TV and have been working effectively through online video are Libresse, Libero, Unionen Egenföretagare and BingoLotto, says Nicole Haman, CCO, United Screens.
– In addition, we have passed 500 million views per month in our premium network, a result of an increased growth in the channels within our network, but also an influx of new channels, Malte Andreasson continues. United Screens turnover for 2016 was 80.4 million SEK.
Head of Communications, United Screens
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