On Sunday night Norway’s biggest music gala Spellemann (corresponding to Grammy Awards) takes place, and one of the artists performing is the Norwegian artist and Youtube giant Alan Walker. In addition to performing live, Alan Walker will also do a unique live stream on his Youtube channel, with interviews, after the opening live show, which will be available globally for all his fans and more than 12 million subscribers. The live stream is produced by United Screens and is a collaboration between NRK and MER Recordings.
Alan Walker has the largest Youtube channel in the Nordics, seen to views per month. The famous artist, dj and producer has reached more than 3.5 billion views on his channel. On Sunday night he will perform the opening act on Norway’s biggest music gala Spellemann, where he is nominated in two categories. In addition, he will for the first time live stream his performance on his Youtube channel, making Spellemann available around the globe for Alan Walkers 12 million dedicated subscribers. In addition there will be interviews and aftertalk after his show.
– Alan is very excited to not only open the show at Spellemann this year, but also to provide a great live performance experience for his fans all around the globe. Fans will also get an exclusive glimpse from behind the scenes, so make sure to tune in at 8PM CET on Sunday, says Yonas Aregai from MER.
– We are extremely pleased to have Alan Walker open our show on Sunday. His success world wide is really astounding and it is a pleasure to be able to deliver his Spellemann-performance live to all his fans across the globe, says Stian Malme, NRK.
– We’re happy to help Alan Walker, his team and NRK to reach out worldwide with Alan Walkers performance at Spellemann, to show the world how great the Norwegian music scene is. This shows how innovative Alan Walker, his team, NRK and Spellemann are in order to make the world closer through digitalization, says Christoffer Söderstjerna, United Screens.
The live stream will start 8 PM (CET) at Sunday the 25th of February on Alan Walkers Youtube channel http://www.youtube.com/alanwalkermusic. NRK will broadcast the gala on its linear and play channels.
Manager and partner, MER Recordings
+47 406 33 595
Head of Communications, United Screens
+46 70 279 21 10