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United Screens and FremantleMedia sign agreement for Youtube advertising sales in the Nordics

United Screens and FremantleMedia sign agreement for Youtube advertising sales in the Nordics

United Screens and FremantleMedia sign agreement for Youtube advertising sales in the Nordics 1500 500 United Screens

United Screens, the largest Youtube network in the Nordics, and FremantleMedia, the production company behind Idol and X Factor (among many others), have signed an agreement allowing United Screens to represent and sell some key titles in FremantleMedia’s Youtube advertising inventory in the Nordic countries.

This non-exclusive agreement excludes content where local agreements are already in place. FremantleMedia has an outstanding global network with operations in 31 countries, producing over 11,000 hours of programming a year, rolling out more than 60 formats and airing more than 420 programs a year worldwide.

FremantleMedia has also built substantial communities around their programming on Youtube, achieving a total of 26 billion views and 57 million subscribers across 296 channels in 2017. Those channels offer brands the chance to advertise in a premium environment to a large audience. By this agreement, United Screens will represent a selection of this inventory and offer it to advertisers in the Nordic countries, together with the United Screens premium advertising offer.

– We are proud to partner with United Screens in the Nordic territories to offer brands the opportunity to advertise, in a quality and brand-safe environment, around our content on Youtube, says Samantha Glynne, Vice President, Branded Entertainment, FremantleMedia.

– We’re excited to include FremantleMedia’s TV productions in our offering to advertisers on Youtube in the Nordics. FremantleMedia is a highly appreciated and well renowned production company in all the Nordics, and its productions are a very high-value advertising environment, says Malte Andreasson, CEO and co-founder, United Screens.

Contacts
Jessica Westin
Head of Communications, United Screens
jessica@unitedscreens.com
+46 70 279 21 10

Caroline Cook
Head of Corporate Communications, Fremantle Media
Caroline.cook@fremantlemedia.com
+44 7799071509