During today, Wednesday 8th of May, a couple of Swedish advertisers have pulled advertising from Google Ad Network and Youtube after that being brought to attention that their advertising has been served in inappropriate video environments. For the advertisers that are buying their advertisements on Youtube through United Screens, this is not a problem, as United Screens content on Youtube is quality assured and brand safe.
– Media agencies and advertisers who are doing their media buy on Youtube through us at United Screens have secured that their advertising is seen only in our quality-assured video environments on Youtube. Through us, the media buyers get all the positive effects from Youtube with total security, and we are proud that we have a weekly reach of 2.2 million unique Swedes, says Anders Vesterlund, Sales Manager on United Screens.
United Screens’ network of channels on Youtube is brand safe, thanks to a selective recruitment process with high requirements. That means advertisers who want to reach the important and large Youtube audience, and still have control of the video environments are turning to United Screens for qualitative, assured campaigns.
– As an advertiser, it is important to remember that 500 hours of video are uploaded each minute on Youtube, all year around. Nothing of the video material that are uploaded is previewed. That means that if an advertiser or media agency is doing a broad ad buy directly on Youtube, the ad may be seen in inappropriate video environments, Anders Vesterlund continues.
– Already from the start, fall of 2013, we at United Screens have made it our strategy to offer advertisers and media agencies a safe and secure environment on Youtube. That is the foundation of our offering to the advertising market: to create an online video network that is the best premium environment in the Nordics, both in reach and in content, says Natalie Tideström Heidmark, CEO of United Screens.