Natalie Tideström Heidmark, CEO United Screens, is appointed Chairman of IAB Influencer Marketing Task Force. In connection United Screens also joins as member of IAB.
United Screens is the largest company in Sweden within influencer marketing and online video advertising and is led by newly appointed CEO Natalie Tideström Heidmark. Now Natalie Tideström Heidmark is appointed Chairman of IAB Task Force for Influencer Marketing, the largest group of influencer marketing professionals from agencies, clients and networks. IAB Task Force for Influencer Marketing has been active since 2016 and developed an industry standard and best practice manual for influencer marketing.
– We at IAB are very happy for Natalie to assume this role as Chairman of the Influencer Marketing Task Force. With her background and competence, Natalie is absolutely right for the Chairmanship, and we are sure that she will lead the group to a new phase, says Charlotte Thür, CEO and Founder, IAB Sweden.
– I’m happy and proud for the trust from IAB to be appointed Chairman of their Influencer Marketing Task Force. During the last years IAB has pushed important matters regarding influencer marketing as media, and I hope that my long experience from United Screens will be a good addition to the task force and the work that we will accomplish. Today we notice a huge interest from the market in influencer marketing, and I’m looking forward to run this task force forward in order for advertisers and brands to feel even more safe when using influencer marketing as an important part of their media mix, says Natalie Tideström Heidmark, CEO, United Screens.
Jessica Westin, Director of Communications, United Screens