Risifrutti has been the obvious and much appreciated choice for Swedes as an energising, tasty snack since the early 90:s. In 2018, the main objective was to increase the awareness and likability of Risifrutti, in a humorous way.
We connected Risifrutti with some of Sweden’s biggest influencers that promoted the campaign, in a comical manner, towards the target group 18 to 24-year olds. The influencers joining were Laki Doris, Wilma & Emil Holmqvist, Tom & Petter and they all made videos for both Youtube and Instagram.
In total the campaign had a massive outreach and gave a very positive impression. The campaign got 26 million impressions, 6.1 million views, 80 thousand reactions and 4000 comments. The brand’s likeability increased with 34% and 36% predicted that they will have a Risifrutti with their friends in the near future.