adidas

Production, Youtube livestream and influencer marketing

adidas reached out to us at United Screens with the desire to promote their new soccer shoe Hard Wired Pack. We got in touch with two of Swedens biggest hip hop stars Iminella and Jireel and we let them handpick one respective soccer team to play a game against each other.

The game streamed live on two Youtube channels, with live commentators. The viewers were able to live chat during the game. The live stream got a large audience who watched the game. The campaign combined influencer marketing with an innovative media solution which dubbled the sale of adidas Hard Wired Pack.

”The campaign combined influencer marketing with an innovative media solution which dubbeled the sale of adidas Hard Wired Pack.”

Influencer marketing

We at United Screens promoted the game by producing commercials together with the artists for paid and an organic reach on social media. On the actual game day we launched an influencer marketing campaign where eleven influencers made 22 social media posts to build hype around the live stream on Youtube. By featuring two of Swedens biggest hip hop artists and the implementation of an influencer marketing campaign we were able to hype the game up and reached out to a wide audience.

The campaign included:

  • Live streamed production on Youtube
  • Influencer marketing campaign
  • Trailers and advertisement on Instagram and Youtube
  • Commercials featuring Iminella and Jireel

View case video

View more cases

adidas

View case

EF

View case

Cetaphil

View case