adidas reached out to us at United Screens with the desire to promote their new soccer shoe Hard Wired Pack. We got in touch with two of Swedens biggest hip hop stars Iminella and Jireel and we let them handpick one respective soccer team to play a game against each other.
The game streamed live on two Youtube channels, with live commentators. The viewers were able to live chat during the game. The live stream got a large audience who watched the game. The campaign combined influencer marketing with an innovative media solution which dubbled the sale of adidas Hard Wired Pack.