Bic

Influencer marketing campaign to increase brand awareness

Bic teamed up with United Screens and some of the largest female influencers in the Nordics, to increase the knowledge about the brand and their sustainable thinking.

The Nordic female influencers joining in were: Helen Torsgården, Lakidoris, Alexandra Nilsson, Margaux Dietz, Corneli Grimsmo, Cath in the City, Camilla Frederikke, Anna Briand, Tuuli and Linda Juhola.

“Disposables doesn’t equal one time usage!” — Bic

Challenge

With Soleil Bella, their most technically advanced female razor, Bic wanted to increase the brand awareness and additionally communicate that disposables does not equal one time usage. They wanted to reach out to Nordic women in the ages of 18-34. For a powerful and time efficient outreach, Bic saw the benefits in using influencer marketing for pursuing the objective.

Solution

Bic teamed up with United Screens and some of the most prominent influencers in the Nordics, whose audiences were correlating with Bic’s desired target group. The influencers joining in were: Helen Torsgården, Lakidoris, Alexandra Nilsson, Margaux Dietz, Corneli Grimsmo, Cath in the City, Camilla Frederikke, Anna Briand, Tuuli and Linda Juhola.

Result

The Youtube videos received more than 1.1 million organic views with an average engagement rate of 5%. The posts on Instagram reached a whopping 1.2 million unique viewers! To top it off, a competition was held in which the viewers could win free samples. 14.000 people joined the competition, showing how the awareness and interest had increased for the product – an outstanding result!

View case video

Find out more about the campaign and the result!

1.1

MILLION ORGANIC VIEWS ON YOUTUBE

The ten Youtube videos received more than 1.1 million organic views!

+23%

INCREASED SALES VOLUME

Bic received 23% more in sales volume compared to the same period previous year!

1.2

MILLION UNIQUE VIEWS ON INSTAGRAM

The ten Instagram posts reached a whopping 1.2 million unique views!

Some of the content