United Screens created the campaign ”Cetaphil moment” together with Cetaphil and AdOn. The objective of the campaign was to inspire and encourage young women to take care of themselves, both physically and mentally. Cetaphil was matched with four credible influencers who did influencer marketing campaign both on Youtube and on Instagram to their followers within the target group women 18-34.
In addition to the influencer marketing campaign, United Screens produced three video commercials that was spread within United Screens premium network on Youtube for additional reach to the campaign. Cetaphil launched a campaign site together with Spotify where one could listen to playlists according to specific ”Cetaphil moments”.