Eos

Influencer marketing campaign with content production

Eos wanted to reach out with their new lip products Eos Crystal and Eos Shimmer prior to the launch in Sweden. To match the products and the campaign, United Screens handpicked five lifestyle, beauty and family influencers. The influencers joining in were Jimmie Star, Margaux Dietz, Helen Torsgården, Anty and Felicia Aveklew. To widen the campaign, United Screens produced three Instagram videos exclusively for Eos’ own social media channels

The concept of combining influencer marketing with content production for Eos’ social media channels made the campaign a huge success! In total, the campaign almost got 1 million views, 90,000 likes and 1000 comments – and the reach still continue to grow.

”The concept of combining influencer marketing with content production for Eos’ own social media channels made the campaign a huge success!”

Challenge

Eos contacted us at United Screens with the desire to reach out with their new lip products Eos Crystal and Eos Shimmer prior to the Swedish launch. They also wanted to convey the products’ various uses, since they’re useable in multiple ways as: primer for lips, product for eyebrows, highlighter for cheeks and shimmer for eyelids. Eos wanted to reach out to their target group through Swedish influencers with suitable target audiences. In addition, Eos wanted to reach out to their target audience by promoting the products on their own social media channels.

Solution

We connected Eos with five Swedish lifestyle, beauty and family influencers: Jimmie Star, Margaux Dietz, Helen Torsgården, Anty and Felicia Aveklew who produced content about the new products on their Youtube channels, Instagram and Instagram Stories. One of the influencers also joined Eos Crystal launching events to demonstrate one of the product. To widen the campaign even further, we at United Screens also produced three short videos exclusively for Eos own social media channels where one of the included influencers, Felicia Aveklew, demonstrated different ways to use the products.

Result

The concept of combining several influencers with Eos’ own social media channels made the campaign a huge success! In total, the campaign almost got 1 million views, 90,000 likes and 1000 comments – and the reach still continue to grow. The comments about the products were very engaged and positive. The concept of using several influencers both on their own platforms and in Eos’ own social media channels made the campaign trustworthy, since the viewers already were used to seeing and communicate with the influencers on these platforms.

View production videos

The three videos that we produced exclusively for Eos’ own
social media channels!

1

MILLION VIEWS

In total, the campaign almost got 1 million views!

90.000

LIKES

In total the campaign got 90.000 likes!

1000

COMMENTS

In total, the campaign got more than 1000 comments!

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