Eos wanted to reach out with their new lip products Eos Crystal and Eos Shimmer prior to the launch in Sweden. To match the products and the campaign, United Screens handpicked five lifestyle, beauty and family influencers. The influencers joining in were Jimmie Star, Margaux Dietz, Helen Torsgården, Anty and Felicia Aveklew. To widen the campaign, United Screens produced three Instagram videos exclusively for Eos’ own social media channels.
The concept of combining influencer marketing with content production for Eos’ social media channels made the campaign a huge success! In total, the campaign almost got 1 million views, 90,000 likes and 1000 comments – and the reach still continue to grow.