Risifrutti

How to increase awareness of a brand in a humorous way

Risifrutti teamed up with United Screens and some of Sweden’s biggest influencers: Lakidoris, Wilma & Emil Holmqvist and Tom & Petter to increase the awareness and likeability of the brand.

The influencers created videos with a massive outreach that increased awareness and boosted likeability using humour.

”Influencers help you convey your message so that the target group really connects with it!”
— Risifrutti

Challenge

Risifrutti has been the obvious and much appreciated choice for Swedes as an energising, tasty snack since the early ’90s. In 2018, the main objective was to increase the awareness and likability of Risifrutti, in a humorous way.

Solution

We connected Risifrutti with some of Sweden’s biggest influencers that promoted the campaign in a comical manner towards the target group 18 to 24 year olds. The influencers joining were Lakidoris, Wilma & Emil Holmqvist, Tom & Petter.

Result

In total, the campaign got 26 million impressions, 6.1 million views, 80.000 reactions and 4000 comments. Risifrutti’s likeability increased with 34%, and an uplift of 36% predicted that they will have a Risifrutti with their friends in the near future – a very positive impression!

View case video

Discover how Risifrutti found success with the influencer marketing campaign!

26

MILLION IMPRESSIONS

In total, the campaign got 26 million impressions!

6.1

MILLION VIEWS

In total the campaign got 6.1 million views!

34%

INCREASED LIKEABILITY

Risifrutti’s likeability increased with 34%!

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